22 November 2024, Fri |
7:36 AM
Trend Micro, a global cybersecurity brand, has introduced groundbreaking security solutions designed specifically to counter emerging threats in the age of AI-powered PCs for consumers. Expected to roll out by late 2024, these innovative solutions mark a significant step forward in safeguarding users against evolving cyber risks.
Collaborating closely with Intel, Trend Micro is set to leverage the cutting-edge capabilities of Intel Core Ultra processors (codenamed Lunar Lake) to pioneer advanced AI solutions. Notably, Trend Micro will harness Lunar Lake’s 48 NPU Tops to enhance email defense features, enabling local scans for heightened privacy and security, while minimizing latency. This collaboration underscores Trend Micro’s commitment to innovation and its dedication to securing the evolving landscape of AI-driven technologies.
Speaking on the collaboration, Carla Rodriguez, VP and GM of Client Software Ecosystem Enabling at Intel, emphasized the importance of such partnerships in driving the adoption of AI-capable PCs rooted in robust security measures.
Kevin Simzer, COO at Trend Micro, highlighted the company’s dual focus on leveraging AI for security while also ensuring the security of AI itself. This holistic approach underscores Trend Micro’s commitment to addressing security concerns across enterprise and consumer levels, setting it apart in an industry where such comprehensive strategies are still rare.
As AI-powered PCs become increasingly prevalent, Trend Micro’s solutions aim to mitigate associated risks while maximizing the benefits of localized AI processing. At the forefront of this endeavor are two key capabilities showcased at COMPUTEX 2024:
1. AI Application Protection: Traditional cybersecurity measures are inadequate in safeguarding AI applications from evolving threats such as model tampering or knowledge base poisoning. Trend Micro’s AI Application Protection addresses this gap, slated for release in 2024, offering enhanced security for consumer AI applications.
2. NPU-Powered Email Security: Leveraging NPUs, Trend Micro enables local email scam protection on AI PCs, eliminating the need for cloud-based analysis and enhancing user privacy. This feature is expected to witness widespread adoption, offering a seamless and secure email experience on AI-enabled devices.
To learn more about Trend Micro’s pioneering efforts in protecting consumers in the AI era, visit their website.
While these advancements represent significant strides in cybersecurity, it’s essential to acknowledge the forward-looking nature of these statements and the potential uncertainties that may arise. Trend Micro remains committed to providing updates and clarifications as necessary, ensuring transparency and accountability in its endeavors.
