In a recent interview, Philippe Jarre, the President of Mindware Group, shed light on the partnership between Mindware and Google Cloud, highlighting the objectives and benefits that both companies aim to achieve through their collaboration. This partnership signifies a strategic move for Mindware, a key distributor in the cloud market, and demonstrates their commitment to providing diverse and comprehensive cloud solutions to their partners and customers.
Mindware recognized the growing importance of cloud solutions in the market five years ago, prompting their journey into the cloud. Initially partnering with Microsoft, they developed a marketplace and successfully expanded their cloud business. However, as a distributor, Mindware understood the need to encompass the entire ecosystem of cloud providers to effectively serve their partners and customers. Thus, Philippe Jarre, along with the Mindware team, pushed for the inclusion of Google Cloud in their portfolio due to Google’s strong presence and substantial investments in the region.
The partnership between Mindware and Google Cloud was finalized a few months ago and is now in full swing. Its key objective is to empower partners with a wide array of cloud provider options, including Microsoft and Google, allowing them to diversify their portfolios and cater to a variety of customer requirements. By offering multiple capabilities from different cloud providers, Mindware enables their partners to choose the most suitable solutions for their clients’ needs, further strengthening their position as a leading distributor in the cloud market.
Mindware’s cloud strategy and marketplace have already yielded impressive results. Jarre emphasized that their existing cloud provider’s business has been experiencing an astounding growth rate of 250% annually. With the inclusion of Google Cloud, this growth is expected to accelerate even further, creating exponential opportunities for both Mindware and Google. Their success lies in the efficient management of an ecosystem comprising approximately 5000 partners across various countries, including markets in Africa, the Gulf region, and beyond.
Jarre highlighted the significance of a robust marketplace in streamlining operations and driving success. Mindware’s marketplace plays a vital role in automating marketing campaigns, facilitating communication with partners, and enabling seamless buying and distribution of cloud services. The company has achieved tremendous success with other vendors through this approach, and Jarre is confident that the partnership with Google Cloud will yield equally fruitful outcomes. Google’s extensive investments in the region, such as the establishment of data centers, provide added value to customers and partners who prioritize data resilience and local presence.
When it comes to industry focus, Mindware recognizes that all sectors are gradually moving towards cloud adoption. The COVID-19 pandemic has accelerated digital transformation across various industries. While some industries, like banking, prioritize stringent data protection measures, others, such as education and retail, quickly leverage the advantages of cloud solutions, including the deployment of new services and enhanced customer reach. Mindware acknowledges the unique requirements of different industries and tailors its distribution approach accordingly. However, they do not limit themselves to specific sectors or countries. With their marketplace, Mindware can effectively serve the entire regional market, providing a significant advantage to their clients, partners, and their own business growth.
The partnership between Mindware and Google Cloud marks an important milestone in the cloud distribution landscape. It showcases Mindware’s commitment to offering a comprehensive range of cloud solutions by partnering with leading providers like Google Cloud. This collaboration opens doors for businesses across industries, enabling them to harness the full potential of cloud technologies. As Mindware continues to expand its reach and offerings, customers and partners can expect seamless access to a wide range of cloud capabilities, empowering them to thrive in an increasingly digital world.
