By Max Hsu, Regional Manager & Managing Director of ViewSonic ME
In the digital era, the visual display industry stands as a cornerstone, undergoing a revolution driven by unprecedented growth and innovation. Across various sectors, from televisions and computer monitors to smartphones and AR/VR headsets, the demand for advanced display technologies is surging. Today, the global visual display market is valued at $157.8 billion and is projected to reach $187.8 billion by 2028, reflecting a compound annual growth rate (CAGR) of 3.5%. This growth trajectory underscores the substantial potential of the industry, driven by the rising demand for advanced display technologies worldwide.
The Middle East, with its fast-growing economies and tech-savvy population, represents a vibrant and promising market for the visual display industry. According to a report by Statista, the revenue in the Television & Video segment in the United Arab Emirates (UAE) is projected to reach US$424 million in 2021. Moreover, the digital signage market in the Middle East and Africa region is estimated to grow at a CAGR of 6.5% during the forecast period 2021-2026. This growth rate is indicative of the increasing adoption of dynamic visual content in the region, underscoring the effectiveness and impact of this technology. Furthermore, the consumer electronics market in the UAE, which includes visual display products, is expected to reach $4.8 billion by 2025, signifying the expanding role of visual display technology in retail and merchandising. This growth in the sector reflects how effectively artistry and data science can blend to communicate messages.
In the realm of product technology, several advancements are enhancing user experience and productivity. Modern visual display devices now feature built-in Full HD webcams and microphones, facilitating seamless digital interaction. These integrated webcams offer adjustable vertical angles for optimal visibility during video calls, and webcam slide covers ensure total security and privacy. Moreover, the emphasis on ergonomic design has led to the development of quick-release stands for easy height and tilt adjustments. This flexibility reduces physical strain and promotes better posture, especially for users who spend long hours in front of a screen. On-Screen Display (OSD) command and control systems, like the vDisplay Manager in ViewSonic’s corporate solutions such as the VG2756V-2K, a 27” QHD Webcam Docking Monitor, are game-changers. This innovative monitor is equipped with an adjustable webcam, combined with LED fill lights, ensuring optimal visibility and clarity during video calls. Furthermore, the pop-up design of the webcam enhances privacy, providing users peace of mind when the device is not in use.
As digital screen usage continues to increase, so does the risk of digital eye strain and fatigue. To address this issue, visual display manufacturers are incorporating advanced eye-care technologies into their products. Flicker-Free technology is one such innovation that has become increasingly prevalent in modern displays. Traditional screens flicker at a rate of 200 times per second, which can cause eye strain over prolonged periods of use. Flicker-Free technology eliminates this issue by reducing screen flickering, thereby minimizing the risk of eye strain and discomfort. Alongside Flicker-Free technology, Blue Light Filters are another essential feature in today’s displays. These filters reduce the amount of blue light emitted by the screen, which can cause eye strain and disrupt sleep patterns. Users can easily access these settings and preset personalized brightness and contrast levels for different times of the day, ensuring a comfortable viewing experience at all times.
As we gaze into the future, the visual display industry is poised for continuous growth and transformation. Large format displays and interactive screens are just the tip of the iceberg. Industrial displays and OLED displays, like ViewSonic’s VP16-OLED – a 15.6″ 1080p OLED Portable Monitor, are paving the way for next-generation visual experiences. With a Full HD (1920x1080p) resolution and a 60Hz refresh rate, the VP16-OLED offers unparalleled clarity and smooth visuals. Its compact design, weighing only 2 lbs and measuring a mere 0.8 inches in thickness, makes it a perfect companion for mobile professionals. This portable monitor can easily slip into backpacks and purses, bringing high-quality visuals wherever you go. As we look ahead, companies continue to innovate, delivering increasingly sophisticated solutions that cater to diverse applications and sectors. The visual display industry, vibrant and fast-paced, is characterized by constant innovation and growth. With an estimated market size nearing $187.8 billion by 2028, the upward trajectory of the industry is evident. These technological advancements, exemplified by devices like the VP16-OLED, will continue to redefine the way we interact within our workspaces and beyond, underscoring the adaptability of corporate display solutions in the face of rapid technological advancements.
