African economies, like all emerging economies, require strong, fast, and dependable technology to help them grow faster, according to Fissal Oubida, Global Marketing Director & GM, Middle East & Africa at Lexar.
ICT CAIRO holds a special place in our hearts; it is a technology convergence initiative that has been running for over 25 years across the Middle East and Africa, in the most iconic, magical city of Cairo, which we all love and continue to visit.
Lexar’s presence in this Edition by having our own booth sends a clear message to our Egyptian customers that we are committed to serving them in the best way possible with the latest innovation Lexar has achieved, as well as a message to our African partners that we are fully committed to bringing technology to them in the best quality and at the most competitive price to aid in the continent’s rapid development.
After being nominated as LEXAR’s General Manager of the Middle East and Africa, having lived and seen the evolution of the continent, being the base of the world’s most youthful population, technologically savvy, entrepreneurial, and most importantly, hungry for success, we at Lexar believe Africa is the future.
We are dividing a strategy that has already begun to perpetrate coastal areas first, from the north part of Morocco and Egypt, west Nigeria, east Kenya, and finally south Africa.
These will be our starting points for covering the entire continent and ensuring that our consumers can access our products in their own economic environment, whether in a retail store in the heart of Casablanca or a small independent shop in the heart of Nairobi.
Lexar will focus on 2 segments in Africa:
Lexar is currently armed with a team of passionate professionals ranging from a dedicated sales team to a brilliant branding department and proactive management.
Under the leadership of our CEO Mr. Tsai & our COO Mr. JESS, we have been instructed to step on the gas and push our expansion to cover every corner of our region. We have been provided with the necessary resources and tools, so I am confident that 2023 will be an exceptional year in Lexar’s life cycle.
Our goal is to reach 1000 retail locations, 25 distributors, and over 25000 sales points, so there is a lot of work to be done, but believe me when I say IT WILL BE DONE.