World’s first multisensory transformation products launched at GITEX

At GITEX 2021 in Dubai, HCOMM, an Italian multimedia pioneer, unveiled the world’s first multisensory technology transformation product.

The technical innovation, which has now established a foundation in the Middle East, captivated participants at the event with demonstrations of the multisensorial room throughout the day.

Talking at GITEX 2021, Lorenzo Rosettani, CEO of HCOMM said,” We are entering the future of living spaces, World of Sensations will allow the users to change the environment according to their needs and preferences. We can support people in the day-by-day life thanks to the multisensorial environment and the dedicated programs designed to improve life quality.”

Anne Vegnaduzzo, General Manager, Art in Space, further added, “HCOMM is offering to the art world a tool that will radically transform the experience we have with an artwork and how we interact with it. A new path to take for the artists, and art collectors, museums, foundations, curators.”

The World of Sensations experience, which makes use of some of the world’s most cutting-edge technology, allows people to transform their homes, offices, and public spaces with an immersive multisensory package that includes digital art, sounds, sights, and smells piped into a 180-degree room lined with state-of-the-art LED screens to create a space for emotion.

HCOMM, a 40-year-old Italian interior design and architectural firm spinoff, has patented high-tech wall solutions to create a multisensorial immersive environment, the outcome of a 12-year research and development project focused on how people interact with their living area.

HCOMM is exhibiting at GITEX alongside artists from all over the world, including John James, Vesa Kivinen, Akiko Nakayama, Victor Cord’Homme, Caroline Derveaux, Barbara Malagoli, Olivia Froudkine, Katja Loher, Igor Imhoff, and Mohamed Ahmed Ibrahim, a well-known Emirati artist.

Art in Space is assisting artists in converting their original work into digital compositions using HCOMM technology. Individuals can turn these multisensory artworks into “multisensory NFTs” by using Art in Space.

Running at GITEX, guests can visit the stall to view this multisensorial art while having their senses stimulated for an incredible experience.