WSO2 offers extensive CIAM support for both B2B and B2C demands

Organizations are exploring new ways to reach more customers through innovative partnerships as they expand their online presence. This raises the stakes for enterprises to provide a secure, frictionless customer experience (CX) to their customers, whether through business-to-consumer (B2C) or business-to-business (B2B) models. The new WSO2 Private CIAM Cloud meets these demands by providing customer identity and access management (CIAM) functionality that extends beyond B2C to provide the industry’s most comprehensive CIAM support for B2B scenarios.

WSO2 Private CIAM Cloud is a component of WSO2’s CIAM suite, which also includes the industry-leading, open-source WSO2 Identity Server software, which manages over 1 billion identities per year. WSO2 Private CIAM Cloud combines the WSO2 CIAM suite’s proven B2C capabilities with new B2B organization management functionality, allowing organizations to create multiple levels of B2B organizational hierarchies and administrators to configure their own policies and processes.

WSO2 Identity Server 6.0 was also released. Both the latest release of WSO2 Identity Server and the new WSO2 Private CIAM Cloud add significant new features to the current WSO2 CIAM suite. Integration with third-party analytics tools, integration with TypingDNA for typing biometric authentication, multi-attribute log-in support to give users more sign-in options, and device flow support to bring CIAM to a broader range of devices are among them. 

“More than a quarter of our CIAM customer base has started using WSO2 Identity Server for B2B, which gave us valuable real-world insights into how to support enterprises’ increasingly sophisticated market requirements with our new WSO2 Private CIAM Cloud,” said Geethika Cooray, vice president and general manager of identity and access management at WSO2. “With our expanded WSO2 CIAM suite, our customers have greater flexibility than ever to support their B2B and B2C scenarios, leverage business customers and partners to scale business models, broaden their market reach, and speed time to market—all while easily adapting their CX for distinct audiences to optimize user engagement.”