XVRS by NEOM: A 3D cognitive digital twin metaverse platform unveiled

XVRS, a 3D cognitive digital twin metaverse platform envisioned to enable a ground-breaking ‘mixed-reality’ urban living paradigm, was unveiled by NEOM Tech & Digital Company, the company’s first subsidiary.

The platform will enable seamless integration of the virtual and real worlds by combining digital and physical (NEOM) structures with hyperconnected technologies and AI characteristics.

The unveiling of NEOM’s own cognitive metaverse at Saudi Arabia’s flagship technology event LEAP22 has the potential to stimulate the diversification and open considerable economic opportunities for NEOM, the Kingdom, its worldwide partners, and cities throughout the world.

The core features include:

• Dynamic digital twin: ‘It will be a mixed-reality twin’ with ‘live cognitive virtual twins’
• Immersive mixed reality: Enabling simultaneous physical-digital presence
• Digital assets marketplace: Built-in crypto and NFT monetization and transaction platform

Joseph Bradley, CEO, NEOM Tech & Digital Company, said: “The future will be defined not by megacities, but by cognitive meta cities. It is a vision focused on experiences rather than scale. XVRS puts human needs at its core.

“XVRS is the only iteration of the metaverse currently in development that will be a mixed-reality, 3D digital twin of a physical place – in our case, the NEOM community. It will be comprised of next-generation digital assets that users can interact within the real world. We are delighted to be announcing this unique metaverse at LEAP22, to share with the world how NEOM and Saudi Arabia are using cutting-edge technologies to have a positive impact on our lives.”  

“Beside dynamic digital twinning and an integrated mixed-reality environment populated by humanoid robotic avatars, NEOM’s ‘cognitive metaverse’ will offer a gamified experience with distinctive exploration and entertainment features, an instant language translation tool, a social platform that fosters interaction, and a full-fledged digital marketplace. These are all elements that make XVRS a truly ground-breaking innovation,” said Su Le, Chief Digital & Strategy Officer, NEOM Tech & Digital Company.

The announcement is part of NEOM Tech & Digital Company’s almost $1 billion investment in AI-driven goods and hyperconnected, self-driving solutions that will create a competitive edge and allow the next generation of cognitive companies and cities.

NEOM Tech & Digital Company is emphasising the importance of advanced technology at NEOM and the greater Kingdom by releasing XVRS at LEAP22.