APPSTIRR introduces Morfow, a real estate software solution

MORFOW, APPSTIRR’s newest initiative, is Dubai’s first SaaS-based real estate developer solution. MORFOW simplifies the process of managing clients and real estate projects by breaking it down into four simple steps: lead management, client account administration, invoicing and receipts, and online payments.

Chief Strategy Officer for APPSTIRR Dubai, Hady Sheikh, comments, “During Morfow’s pilot phase with a UK-based developer, the developer managed to reduce their administrative and customer service overhead by up to 80.0%. That company currently manages 10,000 units through MORFOW and has more than 2,000 clients using their application. We truly believe MORFOW is an added value to the real estate industry. Developers now have access to software that will assist them in seamlessly integrating their clients and the business which, in turn, should positively contribute to their overall efficiency.”

Following the city’s boom in technology and digital transformation, award-winning product-centric software development company APPSTIRR entered the UAE market, offering premium application development across a variety of platforms for a better user experience, and adding its latest application, MORFOW, to address the influx of property developments across the GCC.

According to Dubai’s Department of Economic Development, EXPO 2020 has significantly increased the real estate sector, with a market growth of 3.1% for 2021 and a forecasted minimum 3.4% increase in 2022, it’s fair to assume the surge will continue. “Dubai recorded 37,537 sales transactions worth Dh88.12 billion ($23.99bn) in the eight months of this year, up 22.61 per cent compared with the whole of last year, according to the listings portal Property Finder”, and although developers have welcome the demand, the challenge is in the usage of multiple software platforms to manage the influx of transactions and clientele.

This cutting-edge, end-to-end system has the most up-to-date features for real estate sales, accounting, and marketing teams to efficiently carry out their key activities and meet their objectives. It will give real estate companies more traction in order to boost sales, expand their business, and expand their consumer base.

Finance Cloud, which will automatically email reminders to clients for upcoming payments, invoicing structures, accounting reports such as Profit/Loss Statements, Cash Flow Statements, Balance Sheets, and more are all included in the software package. Real estate sales agents can sell homes online and mark them on a map to indicate a property that has been sold or booked using the Sales Cloud. Real estate developers will be able to compare targeted monthly sales with actual monthly sales using the Sales Cloud.

The Construction Cloud allows users to submit photos of the construction site while also providing a project chronology. The Legal Cloud enables real estate developers to preserve all documents online, and the cloud-based data vault is protected with high-grade security to ensure that all data and information is kept safe. Managers can produce potential leads using the Marketing Cloud through a range of marketing initiatives or programmes, including email marketing by automatically sending emails to potential clients. Customers will be able to view changes, pay invoices, and update their client information all with the push of a button using the Mobile Application.