EROS Group launches its 15th retail store at Ibn Battuta Mall

EROS Group’s recent opening of its 15th multi-brand consumer electronics and home appliances retail store at Ibn Battuta Mall in Dubai has given the UAE’s retail sector a much-needed post-pandemic boost.

Commenting on the launch of the new store, Mohammad Badri, Director, EROS Group said, “In keeping with our retail clients’ contemporary needs, the new store features a collection of premium global brands of latest gadgets, digital devices, and home appliances such as smartphones, laptops, and washing machines amongst others. This is in line with our vision and endeavour to reach closer to our customers in different parts of the UAE. With the recent development of residences and property in and around Ibn Battuta Mall, this has fuelled demand for electronics and appliances, which can be catered to with our new premium store in Ibn Battuta Mall.”

EROS Group, one of the UAE’s largest distributors and retailers of consumer electronics, mobility, IT, home appliances, and convergence products, announced today that the new store offers UAE residents a seamless and premium shopping experience encompassing world-class consumer electronics and home appliances brands in a premium walk-in retail concept.

The new store offers a diverse selection of world-class consumer electronics and home appliances from well-known global brands such as Samsung, Apple, Lenovo, Hitachi, TCL, Midea, Ariston, Huawei, and Amazfit.

Alex LIM, President of Samsung Middle East and North Africa, Seong Hyun Lee, President of Samsung Gulf, and Mohammad Badri and Ahmad Badri, Directors of EROS Group, officially opened the store.

The new store is part of the EROS Group’s multibillion-dirham retail expansion strategy in the UAE.