Cisco & du Telecom Team Up For Cybersecurity Revolution

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Cisco has announced a groundbreaking partnership with du, a part of Emirates Integrated Telecommunications Company (EITC), marking the commencement of a significant cybersecurity overhaul. This initiative aims to revolutionize du’s Security Operations Center (SOC) into an advanced Cyber Defense and Intelligence Center, harnessing the power of artificial intelligence and automation to bolster security and operational effectiveness.

The collaboration underscores Cisco’s commitment to aiding du’s endeavor to lead digital transformation in the United Arab Emirates (UAE) by ensuring robust cybersecurity measures that align with the nation’s digital transformation strategy. This innovative partnership showcases how Cisco’s solutions can serve as a catalyst in safeguarding the digital infrastructure of an entire region.

Saleem Alblooshi, du’s CTO, commented, “Through this strategic alliance, Cisco reaffirms our commitment to supporting our customers’ digital transformation journey. By leveraging Cisco’s advanced security operations and AI capabilities, du is poised to take the lead in cybersecurity defense, fortifying our customers’ digital platforms against evolving threats. This integration propels du to the forefront of digital trust, enabling safe and intelligent organizations to thrive in the digital age.”

In the face of rapidly evolving cyber threats, prioritizing cybersecurity is paramount for service providers like du. Cisco’s CX Services teams will play a crucial role in ensuring that du’s network and customers benefit from heightened security measures and operational excellence.

“We are embarking on a transformative journey together, heralding a new era of digital cyber defense. Our partnership with du Telecom signifies a significant step towards safeguarding critical digital assets and enhancing du’s operations through monitoring, detection, and containment utilizing Artificial Intelligence and automation,” stated Adele Trombetta, SVP & GM CX EMEA.

This collaboration represents more than just a contract; it embodies a shared vision for a safer, more secure, and sustainable digital world.


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