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Adyen has partnered with Noon to propel the UAE’s digital […]

Adyen, the global financial technology platform of choice for businesses, announces that it has become the first to embed the Click to Pay experience into its online checkout flow in all available markets.

Rabab Zehra, TECHx Executive Editor, spoke with Sander Maertens, Head of Middle East, Adyen, a Dutch payment company, about its Android POS terminal, which was launched in early 2022, and how it is seeing increased demand from Middle East businesses to simplify and consolidate as many hard and software suppliers as possible in order to improve customer and business journeys as much as possible.

Adyen will deliver its smart POS machines to Foodics PAY UAE as part of this strategic agreement, ensuring speed in every transaction and providing guest insights so restaurants can better understand their customers and improve the dining experience. For restaurant owners, this end-to-end interface will reduce friction by minimising manual entry errors and shortening reconciliation time.

This new integration streamlines the payment process for hospitality businesses by eliminating the need for a long list of platforms and vendors, which typically includes separate processes for property management systems, food and beverage point of sale systems, and guest experience platforms, not to mention the various payment service providers for each.

majority of shoppers (87%)want retailers to maintain cross-channel flexibilities on digital and physical offerings. E-commerce is unlikely to completely replace physical stores, as consumers are still deeply attached to the social experience of shopping.

“The launch of our UAE acquiring solution allows us to offer merchants the local solution they have been looking for. We are ready to reduce the pain points merchants currently see in the UAE market.”

The rise of marketplaces and aggregation concepts in the Middle East reflect a booming global trend, and it requires the right payment platforms to support and complement its growth.

Despite this, the UAE is at the forefront of innovation, with 66 percent of UAE firms investing in digitization to improve operations during the epidemic, which is 20 percent higher than the global average. Because 86 percent of UAE consumers anticipate firms to embrace technology to make their loyalty programs easier and more effective in the future.

DIFC Innovation Hub is home to start-ups such as YAP, Sarwa, Baraka, StashAway, Ebury, Adyen and Mamo as well as Thunderbird School of Global Management, which is part of Arizona State University and recognised as the most innovative college in the US for the sixth year running and has chosen to set up its Global Innovation Centre in DIFC.