MAST Consulting, a holding company based in the United Arab Emirates, has announced the launch of its Customer Intelligence and Analytics App: CIAA, a home-grown start-up application aimed at bridging the gap between brands and users. This app was developed to provide users with a seamless experience while interacting with various businesses and service providers.
With CIAA’s robust digital ecosystem, consumers may quickly contact brands to manage their assets and obtain post-sales service support. CIAA is a comprehensive, cutting-edge digital solution that offers end users a completely tailored user experience.
Brands can also use CIAA to track the entire performance of their service providers and assure a higher level of customer satisfaction. This will assist businesses and service partners in improving their operational efficiency while also preventing revenue leakage as they provide transparent services to their customers.
On the launch of the Customer Intelligence and Analytics App, Abhay Pandey, the Founder of MAST Consulting Group and CEO of MASTConsulting, said: “UAE is the land of innovation, opportunities, and possibilities. At MAST Consulting, our vision is aligned with the larger goals of the UAE government. Our aim is to build an enhanced digital infrastructure for all our clients. Our latest digital innovation, CIAA, helps brands offer excellent customer service, build brand affinity, and align themselves with ‘Towards the Next 50’, as directed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai.”
CIAA creates a secure route for consumers to share their data, provide comments, and review the quality of products and services, thanks to analytics and consumer intelligence. CIAA will assist brands in creating the proper kind of experience, increasing engagement, and learning what their end-users desire. It will also aid in the resolution of any early warning signals of client unhappiness, hence increasing customer retention.
The App will enable businesses to provide a tailored experience for their customers across marketing and after-sales support, enabling cross-selling and upselling additional features and advantages and simple access to AMC packages and warranty information. This will assist firms in generating new revenue from existing customers and develop critical product launch and after-sales support strategies, all while giving end-users a transparent platform to interact with brands.
“Being a home-grown start-up, we understand the needs of UAE-based customers. With the launch of our Customer Intelligence and Analytics App, we look forward to connecting customers, brands, and their partners on a single digital solution, which ensures the best user experience for all stakeholders”, added Abhay.
MASTConsulting is a technology advice and consulting organization based in the Middle East, India, and Africa, with over 100 clients. It collaborates with several industry giants, including the Dubai International Finance Centre (DIFC), Al Futtaim, Dubai Holding, Danube, Panasonic, and Hitachi. MAST Consulting is part of the MAST Consulting Group. This UAE-based holding company includes MAST Consulting, MAS Tech General Trading LLC, and MAST Advisory Services, all of which provide a wide range of services from consulting to system integration and feasibility advisory.
