Dahua Technology, a provider of video-centric smart IoT solutions and services, has announced a strategic partnership with Dubai-based ABCOM Distribution LLC. The collaboration between the two companies is arguably one of the most significant industry developments in MENA in the aftermath of the pandemic.
The distribution agreement follows Dahua Technology’s bold foray into the smart IoT and digital signage markets. Previously, Dahua’s offerings in the MENA market were primarily focused on video surveillance devices and solutions, in which the conglomerate holds a global leadership position.
ABCOM, founded in 2005, specializes in audio-visual and IT distribution, serving clients in a variety of industries including education, public administration, events, healthcare, and religious institutions. ABCOM’s massive dealer network in the region is expected to turbocharge Dahua’s product and service ambitions in the Middle East and North Africa.
“The smart IoT and digital signage solutions bear all hallmarks of Dahua’s technological excellence. We have partnered with a reputable distributor in ABCOM, which is also aligned with our vision of providing customers with best-in-class solutions. The new-gen products and strategic partnerships represent Dahua’s multi-pronged approach to increasing its market presence in the region,” said Brant Shen, General Manager of Dahua Technology MENA.
Digital signage solutions have grown in popularity in recent years, thanks to numerous credible studies linking them to higher view and recall rates than traditional media channels. As a result, Dahua has created top-tier digital signage products with an eye-catching display, high integration capabilities, unified management, and superior performance by leveraging its extensive expertise in video technologies.
Outdoor variants with protective tempered glass and resilience in extreme weather conditions are also available. ABCOM will also distribute Dahua’s high-end monitors, video walls, and indoor/outdoor fixed and mobile LED displays to customers in the Middle East and North Africa. Dahua’s robust R&D strategy, which includes significant human capital (over 50% of nearly 22,000 employees working in R&D) and physical capital (investing approximately 10% of sales revenue in R&D each year), is responsible for the company’s unrivaled product quality.
“Partnership with a conglomerate of Dahua’s calibre attests to our strengths as a leading distributor in the region. This comes at a time when we were also gearing up for expansion across GCC. There is a strong appetite for smart IoT and digital signage products in the market, following the digitalization-powered post-pandemic revival in service sectors and retail. The synergy between Dahua and ABCOM is momentous — for the industry and, most importantly, the customers,” said Pradeep Kumar, General Manager, ABCOM Distribution LLC.
ABCOM joins a prestigious list of Dahua distribution partners in over 180 countries. Dahua Technology, which has a global marketing and service network, has established 57 branches, including one in Jumeirah Lake Towers, Dubai, from which it serves customers throughout the MENA region. The game-changing collaboration with ABCOM is expected to boost Dahua’s service capabilities even further.
