In a bid to strengthen its presence in the GCC region, Anker Innovations, a renowned global consumer electronics and technology brand, has announced a strategic partnership with ABM Kuwait (Arab Business Machine), a Kuwait-based distributor.
ABM Kuwait, known for its extensive experience as a Value-Added Distributor in the Middle East, will now cater to a diverse range of sectors in Kuwait with state-of-the-art consumer electronics and solutions from Anker Innovations. With a focus on providing high-quality customer-centric services, ABM aims to grant seamless access to Anker’s technology-intensive products, promising increased operational efficiency, productivity gains, and ensuring top-notch customer satisfaction.
Faraz Mehdi, General Manager MEA & South Asia at Anker Innovations, expressed enthusiasm about the collaboration, stating, “We are thrilled to partner with ABM Kuwait, a company renowned for its deep-rooted experience in the country. Their commitment to high-quality solutions and customer satisfaction aligns perfectly with our mission. We believe their strong local presence will bring significant value to our brands, helping us connect more effectively with Kuwaiti consumers.”
The partnership will significantly contribute to Anker Innovations’ global expansion strategy. ABM Kuwait will distribute various product lines, including Nebula’s smart and portable entertainment projectors, eufy’s connected home solutions, Soundcore’s high-quality audio products, and AnkerMake’s innovative 3D printers that offer faster, smarter printing solutions.
Recent data from the Central Bank of Kuwait (CBK) revealed a robust growth of 13.8 percent year-on-year (3.8 percent quarter-on-quarter) in credit and debit card transactions during the first quarter of 2023, indicating strong consumer spending in the country.
Najib El Zahed, Director of Business Development at ABM Kuwait, shared his thoughts on the partnership, saying, “The brands under the Anker Innovations’ umbrella symbolize a harmonious blend of technology and practicality, precisely what today’s Kuwaiti market craves. With our expert knowledge of the local market and strong distribution networks, we believe that Nebula, eufy, Soundcore, and AnkerMake will resonate strongly with consumers. We are excited to chart this new journey and confident that these brands will redefine the consumer electronics landscape in Kuwait.”
This collaboration with ABM Kuwait represents a significant milestone for Anker Innovations, cementing its foothold in the GCC and empowering the company to extend its cutting-edge solutions to customers throughout the expansive Middle East and Africa region, solidifying its position as a leader in innovation and market expansion.
