Amazon joins together with MTE (MENATech), a GGTech Entertainment Group firm, to develop Amazon UNIVERSITY Esports, the UAE and Saudi Arabia’s first educational esports league.
Amazon’s participation in the tournament in the United Arab Emirates and Saudi Arabia will assist upscale the competition by improving awareness and growth prospects for players, as well as providing interesting prizes and resources for participating teams. The deal between Amazon and MENATech comes after a debut season in which the esports competition series hosted teams from more than 130 colleges from across the Middle East and North Africa (MENA).
With global partner GGTech, the UniversityEsports Project, which brings students together to compete for their universities in esports leagues, has already established itself as a top-level tournament in countries such as France, the United Kingdom, Spain, Italy, Germany, Turkey, Poland, KSA, UAE, Egypt, Morocco, Mexico, Argentina, Chile, Colombia, Ecuador, and most recently North America and Canada.
GGTech and Amazon have reaffirmed their commitment to supporting the global esports community by providing a platform for players to exhibit their skills and for young professionals to launch their careers in the burgeoning esports industry.
The essential role of publishers and partners
On the launching of the competition in the region, Mario Pérez, CEO of MENATech, said: “Amazon UNIVERSITY Esports MENA will bring together global and regional supporters and new partners to the competition helping generate more exposure around a growing university-level esports community in the region.”
Amazon UNIVERSITY Esports MENA will also be supported by some of the industry’s leading publishers. On one hand, the presence of RiotGames, a partner that has been collaborating with GGTech in university competitions around the world, since its inception, offers participants the possibility of competing in some of the most desired titles of the moment such as League of Legends and VALORANT.“We are happy to grow our competitive road maps to a new space for more players from the MENA region to play Valorant, we will be looking forward for more countries to be added as this product grows with our community”. Karim Hachani, Head of Publishing MENA at RiotGames.
Garena Free Fire, one of the leading mobile games publishers in theregion will be involved in the competition for the first time to increase its involvement in the development of the scene and help bring the bests how to the Free Fire fans. In the words of Garena management: “We are excited to be working with Amazon and MENATech to bring competitive Free Fireto Amazon UNIVERSITY Esports. Students from across hundreds of universities will be able to enjoy the game and compete at the same time. We are glad to have the opportunity to further develop the esports community across the MENA region.”
Amazon UNIVERSITY Esports is also supported by the Saudi Esports Federation in the KSA Competition, a regional pioneer in the development of the esports scene. According to Turki al Fawzan, CEO of the Saudi Esports Federation, “The efforts and investment made by MENA Tech to help empower the next generation of esports athletes and community is greatly welcomed and will contribute to the development of the esports ecosystem in Saudi Arabia and the Middle East. MENA Tech has been among the partners of the Saudi Esports Federation in our journey to elevate the industry”.