Lenovo has announced the launch of “Lenovo 360” in the UAE, a new, first-of-its-kind global channel partner framework designed to provide easier access to the entire Lenovo portfolio, including devices, infrastructure, services, and solutions. The new Lenovo 360 framework is being released at a time when many small and large businesses alike are increasingly adopting the “Everything-as-a-Service” consumption model. Lenovo 360 assists partners in capitalizing on service-led and solution-based opportunities with their customers, resulting in increased revenue streams.
Lenovo 360, created in collaboration with Lenovo channel partners, brings together the essential elements of people, programs, and tools. The framework describes more unified global channel team structures and introduces eight solutions for increased workforce productivity and collaboration, infrastructure flexibility, sustainability enhancements, and industry-specific solutions to common business challenges. Rebate accelerator programs such as the “Better Together” and “TruScale Accelerator” initiatives provide partners with the opportunity to increase earnings by up to 30% or more on sales across Lenovo’s product and solution portfolio, as well as sales via as-a-Service.
Lenovo 360 launches in the UAE this month, following the company’s April 2021 reorganization of three core business units: Intelligent Devices Group, the core PC and IoT business, Infrastructure Solutions Group, and a new Solutions and Services Group focused on verticals and services. The framework assists partners in expanding their Lenovo offerings by aligning with their need to easily expand their sales footprint.
“Lenovo is a channel-first company, and with the UAE launch of Lenovo 360, we are recognizing the contribution our regional channel makes to the success of our business. Lenovo 360 equips our partners with equip partners with a portfolio of solutions to deliver on the full spectrum of customer needs from device, to infrastructure, to services, and beyond. This new program will make it easier for partners to access our full suite of products and services, to seize the opportunities they have in the market and work together to diversify and grow,” said Alaa Bawab, General Manager, Lenovo Infrastructure Solutions Group (ISG), Middle East & Africa.
Shashank Sharma, Executive Director and General Manager, Lenovo Intelligent Devices, Middle East, Turkey and Africa (META) said: “Many of our partners are looking for disruption-proof solutions and ways to diversify and expand their revenue and earnings streams. Lenovo 360 will provide partners with everything they need, including turnkey marketing materials and campaigns, that will enable them to pursue their goals. We are adding more resources including subject matter experts to provide concierge-level of service to our leading partners, that guarantees that they will always have access to the products, services, experts, and Lenovo talent they need.”
In addition to ensuring the simplification of Lenovo’s overall partner process, the Lenovo 360 framework provides specific activations such as training, certifications, and channel marketing playbooks to the company’s channel partners.
