Arab Health and Medlab Middle East have finalised dates for January 24-27, 2022. According to a recent research released by Informa Markets, the organisers of Arab Health and Medlab Middle East, the MENA region’s premier events for the healthcare and laboratory sectors, investment in innovative healthcare technology has risen to the top of the priority list for 2021.
The report, titled Voice of the Healthcare Industry Market Outlook 2021 and produced by Omnia Health Insights, states that 45 percent of respondents identified technology as the best opportunity for business growth in the GCC, with digitisation having the greatest impact, according to agents, dealers and distributors, clinics, medical practises, consultancies, and manufacturers surveyed.
Solenne Singer, Group Director for Informa Markets, said: “As a result of the coronavirus pandemic and the global health crisis, there has been a distinct shift in priorities with the focus now on implementing new technologies for better healthcare delivery.
“Digitalisation, blockchain and Big Data are growing in prominence, and according to our report, AI is the second most impactful area of tech overall, followed by robotics. 23% of those surveyed from the GCC placed a much higher priority for investment in this area of new technology.”
At the 2022 edition of Arab Health and Medlab Middle East, technology will take centre stage. A series of panel discussions and keynote speeches from industry luminaries will showcase the most recent developments in the area. Meanwhile, the Arab Health Innov8 Lectures will return, and Medlab Middle East will highlight the newest innovations from the laboratory sector through a variety of product displays and talks.
According to the research, the most important problem both public and private medical practitioners faced was finance. This was equally true for charities and non-profit organisations, posing the most significant obstacle to integrating new technologies.
When asked about upcoming trends in the next 12 months, value-based healthcare was the top response. This is the time when healthcare practitioners are recognised for their efforts in helping people improve their health, minimise the impact and incidence of chronic illness, and live better lives in an evidence-based manner. Almost half of all respondents ranked this as the most likely trend.
The last edition of Arab Health and Medlab Middle East, held earlier this year, drew 22,800 visitors from 172 countries, who met with 1,700 exhibitors, resulting in AED767.7 million in new business transactions. Exhibitors from 61 nations were present, including 30 international pavilions.
“The COVID-19 pandemic has affected every single member of the healthcare community, both personally and professionally. We are, however, at a point where the industry is ready to move forward, return to live events and secure new business deals. The last edition of Arab Health and Medlab underscored this desire, and we now look forward to welcoming participants once again in 2022,” added Singer.
The 2022 edition of the exhibition, which will return as a co-located event for the healthcare and laboratory sectors, will take place from January 24 to 27, 2022, at the Dubai World Trade Centre. This year’s theme is “United by business, forging ahead.” The event is anticipated to be backed once again by a slew of government agencies, industry leaders, and influencers in their respective fields.
As part of Informa’s commitment to offering the highest standards of hygiene and safety, the event will be held in accordance with the protocols established by the company’s Informa AllSecure health and safety mandate. The expanded measures include 35 recommendations covering all elements of cleaning and hygiene, as well as social distancing measures, the use of PPE, screening, and a track and trace system in collaboration with local authorities.
