Avatar Trading, in collaboration with Hisense, the renowned consumer electronics and home appliance manufacturer, recently organized an exclusive ‘Home Appliance IR Partners Meet’ in Dubai. The purpose of this event was to reinforce the distribution of Hisense products through their UAE IR channel and showcase their innovative and premium home appliance solutions.
The gathering, attended by esteemed individuals including Jason Ou, President of Hisense Middle East & Africa, Mr. Sam Liu, Assistant Deputy General Manager – White Goods of Hisense Middle East, Mr. Ashish Kapur, Founder and Managing Director of Avatar, and business owners from the independent retailing channel, provided an opportunity for attendees to connect with the brand and explore the latest offerings from Hisense’s Smart Home Appliances range, featuring refrigerators, washing machines, and dishwashers.
The exhibited intelligent Hisense products highlighted a future of interconnected smart homes, emphasizing the brand’s ConnectLife smart home strategy that integrates technology-driven appliances and operating systems. Marko Kavzar, Head of Home Appliances at Hisense Middle East, emphasized that these Smart Home Appliances are designed to make everyday tasks easier, more sustainable, and enjoyable while catering to the needs of modern customers. Kavzar also expressed the company’s aspiration to be among the top-ranking home appliance IR brands in the UAE by the end of 2023.
During the event, Jason Ou, President of Hisense Middle East & Africa, assured partners of maximum support to bolster the brand’s presence in the UAE. Hisense and Avatar recognized the valuable contributions of their partners through an awarding ceremony, acknowledging their consistent support for the Hisense brand.
Concluding the event, Ashish Kapur, Founder & Managing Director of Avatar Trading, extended his gratitude to the attending partners and encouraged them to establish a closer connection with Hisense in order to meet the growing demand. Kapur highlighted the increasing number of homeowners in the UAE who seek technologies that streamline their everyday household needs. He emphasized that Hisense’s new lineup of home appliances not only fulfills these requirements but also provides energy-saving functions and aesthetically pleasing designs that seamlessly integrate into modern open-plan kitchens.
Over the past three years, Hisense has witnessed a surge in brand recognition and value, thanks to its association with global sporting events such as Euro Cup 2020, FIFA World Cup 2022, and the football club Pars Saint Germain (PSG). Building on this momentum, Hisense aims to introduce advanced technology and intelligent products to the market, further enhancing their brand presence and regional expansion. The products’ quality and innovative technology are expected to impress consumers and contribute to the brand’s continued success.
