‘Channel partners play the role of being our extended arms’ – Interview with D-Link Director

For the Special Feature on ‘Bridging The Gap Between Technology And Business,’ Rabab Zehra, Executive Editor of TECHx Media interviewed Sakkeer Hussain, Director, Sales and Marketing, D-Link ME to discover more about the role D-Link plays in the ongoing wave of digital transformation.

TECHx: The landscape of work has evolved considerably in the last year, with remote working becoming a feasible long-term option. What part does D-Link play in this transformation, particularly in terms of bridging the gap between businesses and technology?

Sakkeer: We will see remote and hybrid working models becoming the accepted norm long after the pandemic has subsided. This is mainly because both businesses and employees can vouch for its undeniable benefits. 

In such a scenario, enterprises and SMBs alike must continue to invest in digital connectivity solutions to make sure its remote working policies and models are effective. 

They will have to continue embracing emerging and advanced technologies such as IoT, cloud, 5G, Wi-Fi 6, cybersecurity and other networking technologies. This way they can ensure employees don’t have to compromise on flexibility and speed, seamless collaborations and uninterrupted connections, no matter where they are working from. 

D-Link has an important part to play as businesses continue their transition to the digital world. Our pioneering networking, cloud, connected and smart solutions will be vital for organizations to adequately arm themselves to be successful as digital businesses. 

Both SME and enterprise segments can take advantage of D-Link’s broad portfolio of networking and cloud solutions, which enable seamless remote work models. Besides our flagship offerings such as the end-to-end cutting-edge suite of Nuclias solutions, designed to assist and empower remote learning and working, we are continuously innovating to bring unique solutions that aptly address customers’ current and future digital demands. 

D-Link’s latest 5G Private Network, Nuclias Connect, Nuclias Cloud, and Smart Home solutions are specifically designed to support this new era of connectivity. We boast an elaborate portfolio of indoor and outdoor mydlink cameras, Nuclias Managed Wireless Networking Solution portfolio, market-leading Wi-Fi 6 routers, among many other solutions that drive remote and hybrid working. 

TECHx: Could you please tell our readers about your Smart Home Solutions display at Mobile World Congress 2021?

Sakkeer: At this year’s Mobile World Congress (MWC), held in Barcelona, Spain, D-Link announced its latest networking technologies engineered for enterprise 5G private networks, cloud-managed campus networks, on-premise SMB networks, and smart home networks. 

Demand for faster, higher capacity connectivity has increased exponentially around the world as bandwidth-intensive applications become increasingly prevalent at home. 

At MWC, D-Link displayed the latest smart surveillance cameras, a Wi-Fi 6 USB Adapter, the AI Series, and the new 5G/LTE Outdoor CPE.

D-Link’s range of smart home solutions leverages cutting-edge AI, Wi-Fi 6, 5G, and Mesh technologies to provide the powerful speed and capabilities that standard wired broadband connections cannot offer. 

TECHx: D-Link received two iF Design Awards for Product Design Excellence this year. What sets D-Link apart from the competition?

Sakkeer: We are excited and honored that D-Link’s DCS-8635LH 2K QHD Pan & Zoom Outdoor Wi-Fi Camera and DCS-8302LH Full HD Outdoor Wi-Fi Camera were awarded the prestigious iF Design Award, the world-renowned design prize. It inspires us to continue crafting products and solutions that are of outstanding design quality and truly innovative. 

We believe our commitment to excellence, dedication to customers’ businesses and relentless efforts to ensure the customer is at the center of all our product design and development strategies, differentiates D-Link from competitors. 

We always ensure our offerings are not only relevant but also innovative and aesthetically pleasing. By always having the customer at the heart of everything we do, we are able to successfully design products that ensure functionality over features and help to address real-life challenges. 

TECHx: What role does the channel partner ecosystem play in your company? In the face of a changing business landscape, how does D-Link channel empower its partners?

Sakkeer: D-Link’s channel partners, comprising VARs, systems integrators and solutions providers, are an integral and core part of our business in the region. They play the role of being our extended arms and D-Link representatives for our extensive base of customers across the region. With their in-depth local market knowledge and treasured customer relationships, channel partners are important to our overall growth and reach. 

As the business landscape evolves, we have doubled down our channel initiatives to support partners with useful tools, resources, and the know-how of managing and scaling their business to new heights as well as to acquire large customer base in the digital era. We are empowering them to reskill to leverage opportunities in the new normal.

Our elaborate incentive-rich and high-margin partner programs help them to grow their business portfolio without compromising on profitability. We also offer detailed marketing, sales and partner-specific resources to boost their business profile with D-Link’s world-class solutions. 

We will continue to enable and empower our partners to capitalize on current prospects and help them catapult their businesses to embrace the digital future.