Nearly three-fourths (74%) of respondents in a recent AVEVA channel survey said end customers are seeking technologies that provide predictive analytics to support sustainability goals. A similar majority (76%) stated that the industrial internet of things (IIoT) and edge computing are critical to their end customers.
AVEVA’s global channel partners reported an active focus on growing and supporting these segments as industrial enterprises rapidly seek to connect and integrate field devices.
The online survey included 108 different AVEVA partner companies from all major regions, including distributors, solution providers, and system integrators (Asia Pacific, Latin America, North America and Europe, Middle East and Africa). The findings indicated that there was a significant opportunity for subscription growth.
“As industrial establishments begin their digital transformation journey, they will embark on digitizing and integrating their industrial sensor data – especially those that are positioned on the edge of their industrial networks,” said Kerry Grimes, Head of Global Partners at AVEVA.
“AVEVA and its channel partners are well-positioned to integrate this data through the three core packages of AVEVA Operations Control: Edge, Supervisory and Enterprise,” Grimes added.
The AVEVA channel survey identified untapped opportunities for partners to promote and cross-sell subscription software solutions. According to the survey, end-customer organizations with revenues of $50 million or less are the most actively looking at subscription software solutions (44 percent), but companies of all sizes showed signs of interest in subscription-based solutions.
According to the survey, respondents consider the oil and gas sector to be the most ‘ahead of the curve’ and primed to adopt subscription offerings (14.1%), followed by mining and metals (12%), and infrastructure (10.9%).
The findings show that, while IIoT and edge scenarios are already strong subscription candidates, plant floor and control room software solutions are just getting started. According to approximately 64% of survey respondents, the vast majority of their customers (90%) continue to use legacy software contract models.
“Today’s channel partners are now in prime position to leverage this opportunity to increase subscriptions take up with industrial software decision makers. We predict that AVEVA partners will increase their engagement with industrial software decision makers with a holistic approach across 2022. With the recent launch of AVEVA Operations Control as an AVEVA Flex subscription offer, industrial decision makers will begin to see the efficiencies available in their digital transformation programs,” said Grimes.
The AVEVA Flex subscription program allows AVEVA channel partners to use AVEVA Operations Control to address IIoT, cloud, remote edge management, and multi-site supervisory control. These solutions offer a comprehensive set of tools to help plant, field, control room, and enterprise teams achieve operational excellence more quickly. End users can use the AVEVA Operations Control software subscription to get the solution they need, when and where they need it.
AVEVA is the only industrial and infrastructure software vendor to provide full portfolio coverage via subscription, with the option to keep perpetual licensing in the deployment mix.
