Apple has announced the expansion of its retail presence into Saudi Arabia with the launch of the Apple Store online and the Apple Store app. This marks the first time customers in the Kingdom can access Apple’s full range of products and services directly in Arabic.

The launch introduces a new way for customers in Saudi Arabia to explore, shop, and receive support from Apple. Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, said the company is excited to connect with customers and help them experience how Apple innovations can enrich daily life.

The Apple Store online offers a personalized shopping experience tailored to users’ existing Apple products. Through the Apple Store app, customers can compare models, save items, and track orders with ease.

Apple has also introduced configure-to-order options for Mac, allowing users to customize chips, memory, and storage. For the first time, customers can enjoy free engraving in both Arabic and English on selected products such as AirPods, AirTag, Apple Pencil, and more.

• Customers can personalize their Apple Watch combinations
• iPhone 16 lineup features Apple Intelligence and enhanced privacy

Apple also revealed a range of retail services for Saudi Arabia. Shoppers can get live support via chat or phone to choose the right product. After purchasing, Apple team members are available online for help with setup, switching to iOS, and cellular activation.

To improve accessibility, Apple introduced an affordability solution via Tamara, offering Buy Now Pay Later with four monthly installments at 0% interest.

The Apple Trade In program is now available in Saudi Arabia. Customers can exchange eligible devices for credit or have them recycled for free.

AppleCare+ will provide customers with two years of expert support and device protection.

The Apple Education Store is also now active in the Kingdom. Students, parents, and educators can enjoy discounts on Mac and iPad. A back-to-school offer is running until October 21, offering free AirPods or another accessory with eligible purchases.

Apple has further announced plans to open its first physical Apple Store locations in Saudi Arabia by 2026. The first flagship location is expected in Diriyah, a UNESCO World Heritage site.

This expansion builds on Apple’s ongoing investments in the region, including the Apple Developer Academy, which launched in Riyadh in 2021 in partnership with the Saudi government, Tuwaiq Academy, and Princess Nourah bint Abdulrahman University.

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