Apple has announced the launch of iPhone 17 Pro and iPhone 17 Pro Max, featuring a bold new design and powerful performance. Both models are powered by the A19 Pro chip, delivering Apple’s best-ever speed, battery life, and camera experience.

The devices include three 48MP Fusion cameras with the longest optical-quality zoom ever on an iPhone at 8x. The new 18MP Center Stage front camera enhances selfies and video calls. iPhone 17 Pro models also introduce Pro-level video features, including ProRes RAW, Apple Log 2, and genlock, designed for professional creators.

Both models feature Ceramic Shield 2 on the front and back, offering improved scratch resistance and durability. The Super Retina XDR displays support ProMotion up to 120Hz, Always-On, and peak outdoor brightness of 3,000 nits.

Apple has designed the new aluminum unibody with a vapor chamber to improve heat management and performance. The A19 Pro enables up to 40% better sustained performance than previous models, ideal for gaming, video editing, and AI applications.

Other features include eSIM connectivity, iOS 26 with Apple Intelligence, and a range of new accessories, including TechWoven, Silicone, and Clear MagSafe cases, as well as a Crossbody Strap. iPhone 17 Pro and iPhone 17 Pro Max are available in deep blue, cosmic orange, and silver, starting at AED 4,699 and AED 5,099 respectively. Pre-orders begin September 12, with availability starting September 19.

Key Points:

• Apple iPhone 17 Pro and Pro Max powered by A19 Pro chip
• Three 48MP Fusion cameras, Center Stage front camera, and Pro-level video features
• New Ceramic Shield 2, Super Retina XDR display, and improved battery life

Related post

View all