Mindware, a value-added distributor (VAD) in the Middle East and Africa, has announced its return to GITEX Global 2025 with a focus on AI innovation. The company revealed plans to empower regional businesses through advanced infrastructure, next-generation cybersecurity, and cutting-edge technology.

Under this year’s theme, “Artificial Intelligence: The Next Frontier,” Mindware aims to demonstrate how AI can transform enterprises across the region. At the centre of its showcase will be the launch of MAGIC 2.0, the latest version of its proprietary digital platform. The upgraded platform will deliver AI-driven use cases, enhanced capabilities for intelligent transformation, and deeper integrations across cloud and cybersecurity ecosystems.

Mindware reported that its presence at GITEX will focus on three strategic goals: building high-impact engagements, unveiling AI innovations, and strengthening its role as the region’s trusted value aggregator for technology solutions and services. CEO & President Philippe Jarre commented, “AI and cybersecurity are no longer optional; they are foundational. At GITEX 2025, we are excited to show how Mindware helps partners harness AI to achieve real-world results.”

• Visitors can explore a dynamic lineup of product demos covering AI, cloud, and cybersecurity solutions.
• The company will collaborate with global vendors including Dell Technologies, NVIDIA, Microsoft, AWS, Google Cloud, RSA, Splunk, Trend Micro, Ubiquiti, Archer, Siav, and Everfox.
• Spotlight sessions, hands-on training, and show-only promotions will provide partners with AI-related skills.

Mindware’s 2025 momentum is also highlighted by strategic partnerships with IBM in Saudi Arabia and Autodesk across the UAE and KSA. The company has expanded into East Africa, strengthening its presence in high-growth markets and reflecting ongoing investments in AI-led solutions and regional enablement.

Mindware looks forward to welcoming visitors at stand H2-A30, Dubai World Trade Centre, from October 13–17, 2025, to showcase its vision for intelligent technology.

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