ASUS announced the successful completion of its first-ever Techsphere Forum in Dubai. The event brought together end users and partners to experience the company’s latest AI devices, solutions, and innovations.

The forum took place on September 25, 2025, at The Ritz Carlton in Dubai, UAE. ASUS revealed its new lineup of AI-powered software solutions and devices designed for businesses and education.

Products on display included:
• The award-winning ExpertBook P5405 Copilot PC
• The lightweight ExpertBook B9403
• The rugged Chromebook CR1204 education laptop
• The Chromebook Plus CX1405 with 12 months of Google One AI
• The P470VA All-in-One PC

Mohit Bector, Commercial Head, UAE & GCC, ASUS Business, reported that the UAE remains central to the company’s regional strategy. He said the ASUS Techsphere Forum created opportunities to meet customers and learn how their evolving needs can be met with AI devices.

ASUS highlighted its commitment to the UAE’s National Strategy for Artificial Intelligence 2031. The company aims to support the country’s ambition of becoming a global leader in AI by investing in industries, developing talent, and building a strong ecosystem.

The evening featured two panel discussions. “From Data to Decisions: Leveraging AI Across Industries” revealed how AI is becoming essential for business growth. “AI-Powered Workspaces and the Future of Work” discussed the need for AI adoption in daily operations, while emphasizing transparency and compliance.

ASUS also reaffirmed its sustainability goals. The company reported that it uses environmentally friendly materials in product design and packaging, meeting standards such as EPEAT, ENERGY STAR 8.0, and RoHS.

The Techsphere Forum followed other successful events in the Middle East that highlighted the performance and reliability of ASUS technology. The company announced that its AI devices and innovations will also be showcased at GITEX Global 2025.

Related post

View all