Axis Communications, a physical security and network surveillance solutions, has announced the appointment of Loubna Imenchal as its new Regional Director for the Middle East, Turkey, Central Asia, and Africa (MEA).

This strategic appointment marks a milestone as Axis accelerates expansion in the dynamic META region. Loubna’s leadership reflects the company’s commitment to strengthening partnerships, driving growth, and supporting local teams.

Loubna brings over two decades of experience with global technology firms including Honeywell, Johnson Controls, and Logitech. She has held senior roles in sales, operations, and business development. She is known for delivering double-digit growth and leading large-scale market transformations across the Middle East, Turkey, Central Asia, and Africa.

Most recently, Loubna led Logitech’s Enterprise Business across META. She also managed the EMEA region for Johnson Controls, aligning global strategies with local markets and building strong ecosystems of partners and customers.

Loubna is recognized for her visionary leadership and advocacy for diversity in technology. She founded Connect2Elevate, a non-profit platform empowering women in tech.

“Joining Axis at this moment is a true privilege,” Loubna said. “The META region offers great potential. I look forward to working with teams, partners, and customers to accelerate growth and create long-term impact.”

Verena Rathjen, Vice President Sales EMEA at Axis Communications, said: “We are thrilled to welcome Loubna. Her regional expertise and ability to build trusted partnerships make her ideal to lead our MEA operations.”

• Loubna Imenchal appointed Regional Director for MEA at Axis Communications.
• Brings 20+ years of leadership experience with Honeywell, Johnson Controls, and Logitech.
• Focus on regional growth, partnerships, and diversity in technology.

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