ASUS has announced the opening of its most immersive exhibition yet, Design You Can Feel, at Dubai Design Week 2025. The showcase merges emotion, functionality, and innovation to define the future of personal technology.

The company revealed two highlights the Zenbook Ceraluminum™ Signature Edition and the world’s lightest Copilot+ PC, the Zenbook A14. Visitors are invited to explore how ASUS is transforming everyday devices into emotionally engaging, desirable creations.

Held at Atrium Building 5 in Dubai Design District (d3), the interactive exhibit replaces traditional tech displays with a sensory journey. It highlights not just what ASUS builds, but how each device makes users feel. Attendees can try and purchase the featured products at exclusive Design Week prices.

Coraline Lin, Marketing Director at ASUS, said the brand has entered a new era with its Copilot+ PC lineup. She noted that the Zenbook range now connects emotionally with users, offering devices that respond intelligently and integrate seamlessly into creative and personal lives.

Inside the “Design You Can Feel” experience, visitors explored several innovations:
• The Zenbook Ceraluminum™ Signature Edition, crafted from ASUS’s proprietary Ceraluminum™ that combines ceramic durability with aluminum lightness.
• The AL-FORM Furniture Range, featuring sculptural chairs made from Ceraluminum™, encouraging tactile engagement and material exploration.
• A Ceraluminum™ Bukhoor burner, blending UAE-inspired design with ASUS’s respect for local culture.

The exhibition also included interactive highlights such as the “Thincredible Table”, a hands-on demo revealing what makes ASUS laptops ultra-thin and durable.

A conceptual piece titled SUSA by Future Facility showcased oxidized Ceraluminum™ powered by AI, redefining device interaction. Additionally, a tech-art installation by Dr. Ahmad AlAttar, Emirati roboticist and artist, transformed touch into sound symbolizing the emotional link between humans and technology.

ASUS reported that the exhibition reflects its ongoing mission to merge design, technology, and emotion, creating devices that are not only functional but also deeply personal.

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