AppsFlyer announced the launch of eight new products designed to help businesses convert complex data into clarity and growth. The company stated that the release marks its evolution from a mobile attribution pioneer to a Modern Marketing Cloud enabling smarter, faster decision-making across omnichannel measurement, deep linking, data collaboration and autonomous AI workflows.

Oren Kaniel, CEO and Co-founder of AppsFlyer, said the platform unites measurement, data collaboration and AI into a privacy-first solution. He added that in the AI era, marketers can move beyond optimization and achieve autonomous growth.

AppsFlyer revealed new products across four suites as part of the release. The Agentic AI Suite serves as the execution layer for marketing intelligence by combining an AI-ready data foundation, pre-configured agents and support for major large language models including Claude, ChatGPT, Cursor IDE and VS Code. The suite enables brands to automate workflows and includes pre-built agents that surface insights, monitor configurations and identify performance trends using privacy-safe data.

The company reported enhancements in campaign measurement with Incrementality for User Acquisition, enabling customers to quantify incremental contributions across every touchpoint without manual setup.

AppsFlyer also introduced Cross-Platform Journeys & LTV Measurement, which stitches user activity across mobile, web, desktop, console and CTV to deliver unified ROI analysis and long-term value insights.

Additionally, the launch features Signal Hub, a new privacy-safe collaboration layer built on real-world purchase signals. It combines first-party and partner data using identity resolution and clean-room technology to build high-intent audiences and measure performance across channels including mobile, web and CTV.

Other updates include:
• A new Enterprise-Grade Security Package with SAML 2.0 SSO, SCIM provisioning, IP allow lists and extended audit logs.
• An Enhanced Attribution Model using real-time AI behavioral analysis to detect click flooding.
• AI-Upgraded Dashboards, allowing natural language queries and instant insights without BI support.
• A Creative Management Hub that centralizes asset management, analysis and deployment with AI-powered scoring.

AppsFlyer stated that over 15,000 businesses worldwide use its platform, and these new products represent the next phase of marketing innovation where data, AI and collaboration drive scalable growth.

Barak Witkowski, Chief Product Officer at AppsFlyer, said the new products were co-developed with customers and partners and are already helping brands identify opportunities, maximize efficiency and adapt to AI-driven marketing.

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