Pure Storage (NYSE: PSTG), an advanced data storage, has revealed new insights on sovereign data in collaboration with the University of Technology Sydney (UTS). The report highlighted how geopolitical uncertainty and evolving regulations are turning data sovereignty from a compliance issue into a critical business risk.

A survey of industry leaders across nine countries revealed unanimous concern over the consequences of inaction:

• 100% confirmed sovereignty risks have forced organisations to reconsider data location.
• 92% said geopolitical shifts increase these risks.
• 85% warned that loss of customer trust is a key consequence of ignoring data sovereignty.

The findings show a “perfect storm” where service disruption, foreign influence concerns, and regulatory changes converge, exposing businesses to potential revenue loss, penalties, and reputational damage.

Pure Storage recommended a hybrid approach to sovereign data management. Organisations should assess critical workloads, keep sensitive data in sovereign environments, and use the public cloud for less sensitive functions. This approach balances compliance, innovation, and organisational resilience.

Alex McMullan, CTO, International at Pure Storage, said, “A modern data sovereignty strategy is essential. Organisations must start with a risk assessment, protect critical workloads, and leverage public cloud where possible to maintain innovation.”

Experts agree that data sovereignty is no longer optional. Gordon Noble, Research Director at UTS, described the survey results as a wake-up call. Archana Venkatraman, Senior Research Director, IDC Europe, added that organisations focusing on data resilience and strategic autonomy can reduce risks and strengthen trust.

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