Samsung Electronics MENA has announced the launch of its AI Home Experience in Dubai. The activation revealed how artificial intelligence can transform modern living spaces. Over three days, visitors explored a fully reimagined home designed to demonstrate Samsung AI role in shaping connected, intelligent lifestyles.

The company reported that the AI Home Experience was created as a narrative journey. Across multiple rooms and themes, guests experienced how Samsung’s unified ecosystem of Bespoke AI, Vision AI, Galaxy AI, and SmartThings works together. The setup highlighted how the ecosystem learns, anticipates, and adapts to daily routines.

Samsung welcomed creators, key opinion leaders, gamers, and regional partners. The brand provided a firsthand look at how Samsung AI integrates design, technology, and lifestyle to support comfort, creativity, wellbeing, and entertainment.

• Samsung announced a full ecosystem demo featuring Bespoke AI, Vision AI, SmartThings, and Galaxy AI.
• The company reported strong engagement from creators, influencers, and regional partners.

Samsung revealed that its gaming ecosystem received MENA Tech’s Editor’s Choice Award for the “Ultimate Multi-Device Gaming Ecosystem” category. The award recognized the Galaxy Z Fold7, OLED TV, and Odyssey G9 Monitor.

Omar Saheb, Vice President of Marketing & Online Business at Samsung Electronics MENA, said the AI Home Experience goes beyond a product showcase. He stated that the event reflects the region’s growing creativity and innovation. He added that intelligent homes are no longer a distant concept and that Samsung aims to drive meaningful advancements in connected living.

The three-day showcase featured five curated spaces. The living room demonstrated Vision AI’s entertainment capabilities. The redroom highlighted SmartThings and Galaxy AI for optimized sleep. The home gym delivered personalized coaching powered by Galaxy AI. The kitchen revealed how Bespoke AI simplifies daily routines. The gaming room displayed cutting-edge devices for immersive experiences.

The event also included a tech forum titled “Designing the Future of Home with AI,” featuring Justin Harper from ITP Media and lifestyle architect Marmar Alhilali. Chef Shaheen, founder of Yaba, presented AI-powered culinary experiences using Bespoke AI and Galaxy AI. Samsung also partnered with Meta for a Creators Workshop and launched the Content Creator Challenge, where participants pitched AI Home content concepts. The showcase concluded with the “Battle of the Best FC26” gaming tournament, featuring top regional gamers on Samsung mobiles and TVs.

Samsung reported that the AI Home Experience reflects its long-term vision for connected living. The company emphasized openness, cross-device intelligence, and accessibility. Samsung plans to expand its ecosystem and deepen partnerships to shape how households live, create, relax, and connect through Samsung AI.

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