ASUS Expert Event Reveals AI-Ready ExpertBook Devices

News Desk - 17/12/2025

ASUS Expert announced the hosting of Expert Connect, an AI-driven workspace event focused on its ExpertBook lineup. The event was attended by select end-users from the healthcare, BFSI, education, and enterprise sectors. It was held at Topgolf Dubai and provided a relaxed yet professional setting for showcasing ASUS Expert commercial devices.

During the event, attendees experienced the latest ASUS Expert devices and explored a preview of the company’s 2026 product lineup. The venue allowed guests to network while engaging with hands-on demonstrations and interactive sessions.

Tolga Özdil, Regional Commercial Director for the Middle East, Turkey, and Africa at ASUS, said the event was organized to connect with the target audience. He revealed that ASUS Expert devices are designed to streamline workflows and improve efficiency. He also reported that the event helped communicate the benefits of ASUS’s current commercial offerings and upcoming products planned for 2026.

The sessions focused on delivering real business value rather than only technical specifications. End-users explored practical use cases through live product demos and business discussions. ASUS also gathered feedback to support future campaigns and product roadmaps.

The ASUS ExpertBook series features AI-powered capabilities in a compact and durable design. The laptops are powered by Intel Core Ultra 7 processors and include a 47 TOPS NPU. This enables on-device AI processing without requiring an internet connection. As a result, battery efficiency is maintained while ensuring consistent performance. The lightweight design supports professionals who work on the move.

Expert Connect also aligned with the UAE National Strategy for Artificial Intelligence 2031. The initiative supports the country’s goal to advance AI adoption across industries. ASUS reported that the success of Expert Connect follows similar end-user engagements. The company announced plans to continue these events in 2026 with regional partners.

Key highlights from the event include: