ASUS Partner Excellence Night 2026 took place at Fairmont, The Palm in Dubai. The event recognized ASUS partners for their commitment and achievements. Attendees also experienced the new ExpertBook Ultra and its AI-powered features, highlighting ASUS’s innovation and partner ecosystem growth.

Tolga Özdil, Regional Commercial Director, Middle East, Turkey & Africa (META) at ASUS, said, “ASUS Partner Excellence Night 2026 is a chance for us to acknowledge our partners for their commitment and trust. Their collaboration has been central to our growth in the region.”

The night also marked the regional debut of the ExpertBook Ultra. The device weighs less than a kilogram and is only 10.9 mm thin. It is designed for professionals and business leaders seeking high-performance mobile computing. It is powered by up to an Intel Core Ultra X9 Series 3 processor. The laptop can handle AI tasks efficiently with up to 50 TOPS NPU. ASUS MyExpert comes pre-installed, offering AI-powered tools and enterprise-grade security.

The event highlighted ASUS’s milestone achievements in 2025. Partners recognized include: Emerging Partner of the Year – Technoplus, Silver Partner – Goodwill Infotech, Platinum Partner – MarsSys, Emerging Distributor – Tartan, Distributor of the Year – Cellutech, Partner of the Year – NUC Business – Supertech, Distributor of the Year – NUC Business – ASBIS, and AI Factory Deployment Partner – MBUZZ.

ASUS Business emphasized its commitment to empowering partners with AI-ready solutions. The event aligns with the UAE National Strategy for Artificial Intelligence 2031. ASUS Partner initiatives support the country’s goal of becoming a global leader in AI.

ASUS Partner Excellence Night 2026 showcased innovation, celebrated partnerships, and reinforced ASUS’s role in driving AI-powered business solutions across the region.

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