Yaqoot, the digital platform from Zain KSA, has formed a strategic partnership with Huawei to upgrade its Business Support Systems, BSS. The move aims to enhance operational efficiency and deliver a more advanced and integrated digital experience.

As a result, the collaboration aligns with Yaqoot’s strategy to redefine its digital infrastructure on stronger foundations. It also focuses on adopting next generation BSS solutions. This approach is expected to support a more agile operating model and enable faster responses to evolving market demands.

Moreover, the partnership will accelerate the development of digital products and services. It is set to reduce time to market while introducing greater flexibility and more personalized offerings. At the same time, it will improve operational efficiency through enhanced automation and streamlined technical frameworks. In addition, advanced analytics will support data driven decision making and long term growth.

On the customer side, the upgrade is expected to deliver deeper insights into user behavior. This will enable hyper personalized offerings and enhance the overall customer journey across all touchpoints. Meanwhile, users will gain greater control over their digital services through a seamless and fully integrated experience. This is expected to improve satisfaction and build trust.

Njoud bint Mohammed AlShehri, Executive Vice President of Strategy and Innovation at Zain KSA, said the partnership reflects the company’s commitment to building a customer centric digital experience. She added that Yaqoot is focused on developing a modern digital model that keeps pace with evolving customer expectations. Furthermore, she noted that the collaboration will help accelerate digital transformation in the Kingdom, in line with Saudi Vision 2030.

John Zhuang, Vice President of Huawei Software, said the company brings strong expertise in the BSS domain, especially in telecom rating and billing. He added that Huawei supports more than 2.5 billion subscribers worldwide and has delivered over 200 online charging system and billing projects globally. He also highlighted that AI is reshaping the telecom sector, positioning intelligent charging and billing as a core pillar for digital transformation.

Marwan Aldaamseh, Huawei Saudi Zain Account General Manager, said the companies share a nearly 20 year partnership. He noted that the collaboration has consistently delivered large scale communications technology projects. He added that Huawei is expanding into the IT domain with a focus on execution and measurable outcomes. He further stated that the next phase of collaboration will strengthen the partnership and open new opportunities for growth and innovation.

Overall, the Yaqoot Zain KSA partnership with Huawei marks a step forward in advancing digital infrastructure, improving service delivery, and supporting the Kingdom’s broader digital transformation goals.

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