Shure will showcase its newest additions to the Microflex Ecosystem at InfoComm India 2026, marking the Indian debut of the IntelliMix Bar Pro. The event runs from September 16 to 18 at the Jio World Convention Centre in Mumbai, where Shure will occupy Booth D-01, Pavilion 1.

The showcase arrives as India cements its place as a major growth market for professional AV. According to AVIXA’s 2025 Industry Outlook and Trends Analysis, global Pro AV revenue is expected to climb from US$332 billion in 2025 to US$402 billion by 2030. Within this growth story, India stands out as the top performer in the Asia-Pacific region, driven by infrastructure investment and rising demand for technology-enabled spaces.

This expansion is unfolding alongside a rapid rise in workplace AI adoption. The Microsoft and LinkedIn 2024 Work Trend Index found that 92% of Indian professionals now use AI at work, well above the global average of 75%. Additionally, 91% of Indian business leaders say their organisations must adopt AI to stay competitive. As tools like Microsoft Copilot become woven into daily meetings, and companies lean further into platforms such as Microsoft Teams and Zoom, meeting-room audio quality has become critical for transcription, summarisation, and intelligent collaboration.

Against this backdrop, Shure’s InfoComm India presence centers on the Microflex Ecosystem as a complete audio solution. The lineup brings together microphones, wireless systems, audio processing, loudspeakers, software, and collaboration tools in one connected system. Products on display will include the new MXA925, MXA902, MXA901, and MXA320, along with Microflex Wireless neXt with Fusion Mode, Microflex loudspeakers, and SLX-D+. Together, these solutions are built for corporate and education spaces alike, from boardrooms and meeting rooms to classrooms and larger flexible venues.

The IntelliMix Bar Pro will be a central highlight of the showcase, appearing in India for the first time. This all-in-one audio and video collaboration system is built for medium and large Microsoft Teams Rooms. It combines Shure’s microphone array technology, audio processing, loudspeakers, and intelligent video capabilities into a single unit. Its India launch reflects Shure’s broader push into unified communications, as the company deepens its footprint across Microsoft Teams and Zoom ecosystems while expanding software, cloud management, and intelligent processing capabilities.

Notably, InfoComm India 2026 also marks ten years since Shure introduced its Microflex Advance portfolio. Since its 2016 launch, the platform has evolved through several generations of array microphone technology, digital signal processing, and software, gaining deeper integration with enterprise collaboration platforms along the way. This milestone comes as Shure enters its second century, continuing to invest across its audio, wireless, and unified communications businesses.

Speaking on the showcase, Viraaj Shidhaye, Senior Sales Manager at Shure, said India is becoming an increasingly important market for professional AV as enterprises and educational institutions invest in smarter, more connected spaces. He added that AI is reshaping expectations for meeting environments, placing greater weight on clear audio, dependable performance, and tighter integration with enterprise platforms. According to Shidhaye, InfoComm India gives Shure the opportunity to show how its ecosystem has evolved to meet these needs, with the IntelliMix Bar Pro debut and continued MXA development reflecting the company’s direction going forward.

Ultimately, Shure’s InfoComm India showcase illustrates how the company is extending its audio expertise into a fuller enterprise collaboration offering, spanning hardware, software, intelligent processing, and cloud management. Visitors can explore the Microflex Ecosystem and related solutions at Booth D-01, Pavilion 1, when InfoComm India 2026 opens its doors from September 16–18 at the Jio World Convention Centre, Mumbai.

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