Logitech has announced that its annual Partner Connect Program, RISE 2026, will take place in Cairo, Egypt, from 6th to 8th October. The event recognizes high-performing partners in the region and includes a preview of upcoming products.

More than 150 partners will attend. This makes it one of the biggest channel partner events for Logitech in the Middle East and Africa region.

Now in its third year, the global channel partner program focuses on improving the partner experience. It gives partners access to Logitech’s B2B product portfolio and simplifies program management. It also offers new incentives and benefits to support partner success.

At the event, Logitech will outline its corporate and channel strategy. It will also explore new opportunities to support the partner ecosystem.

“Our partners are central to Logitech’s growth in the Middle East. Their close engagement with customers and the feedback they provide play a vital role in shaping our innovation and product direction,” said Murad Ali, Head of Middle East & Central Asia, Logitech for Business.

He added, “RISE is the perfect place to recognize their contribution and to better understand the evolving needs of the region here in one of the most historical cities. We look forward to welcoming the partners joining us from across the Middle East, gaining deeper insight into their markets and sharing our plans for the future, as we continue to strengthen our relationships.”

Partners from Africa will also take part. “Our partners across Africa are instrumental to Logitech’s continued growth, and their knowledge of local markets and customer requirements helps guide our strategy,” said Jawad Jalabane, Head of Africa, Logitech for Business.

He noted, “RISE 2026 provides a valuable platform to engage directly with the partners attending from the continent, to understand the opportunities and needs specific to their markets, and to build on our existing relationships. We anticipate rich discussions throughout the event.”

Logitech also addressed its video collaboration range. The company says these tools will stay on trend for the next couple of years and remain fully compatible with all platforms. As hybrid working becomes the norm, Logitech has designed devices based on insights from customers who want to collaborate more effectively from any location.

Attendees at RISE 2026 will see Logitech’s workplace portfolio. It includes the Rally AI Camera and Rally AI Camera Pro, along with the award-winning Rally Board 65. Personal workspace solutions on display include the MX Master 4, Zone Wireless 2 ES and the Signature Solar Slim+ K980 Keyboard.

Logitech will also showcase the Logitech Spot, an AI-powered environmental room sensor. It shows how real-time insights can help create healthier and more productive meeting spaces.

In addition, partners will see the Zone Vibe Pro headset for the first time. The headset was launched globally last week. It features active noise cancellation (ANC) and AI-powered voice isolation. Logitech is also introducing new tools for partners to enhance customer support.

As the Middle East and Africa undergo rapid digital transformation, Logitech aims to equip organisations with innovative collaboration solutions. Through RISE 2026, the company aims to help teams become more connected, productive and ready for the future.

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