ASUS Zenbook 14 Showcases Tactile Design at Dubai Design Week

News Desk - 04/11/2026

ASUS Zenbook takes centre stage as ASUS brings its Design You Can Feel experience to THEA in Dubai Design District (d3). Running from 3 to 5 November during Dubai Design Week, the experience brings technology, craftsmanship and lifestyle together.

Now in its second consecutive year at Dubai Design Week, ASUS builds on last year’s focus on laptop craftsmanship, materials and technology. This year, visitors can explore design through colour, material, touch and interaction in a café setting.

Across THEA, design-led touchpoints introduce the Zenbook story. Visitors can also spend time with devices and explore ASUS’s wider premium laptop portfolio. The experience is designed to connect technology with everyday life.

At the centre is the ASUS Zenbook 14 (UX3480), an ultraportable Copilot+ PC for people who work, create, learn and connect on the move. It weighs as little as 1.1kg and pairs an all-metal chassis with Zenbook-exclusive Ceraluminum™. The material gives the laptop a ceramic-like feel while supporting portability.

In the UAE, ASUS Zenbook 14 comes in multiple processor configurations. The range includes a 14-inch 16:10 OLED display, USB-C, USB Type-A and HDMI® connectivity, as well as features for study, work, entertainment and AI-enhanced workflows.

Visitors can also try other ASUS premium devices for productivity, multitasking and creative work. This hands-on experience lets guests explore the portfolio and consider which device suits their needs.

The ASUS × THEA experience runs from 3 to 5 November 2026 at THEA, Dubai Design District. Visitors can explore Zenbook 14 and other ASUS premium devices in person.

ASUS is celebrating 37 years of innovation. Visitors can also browse anniversary offers on selected products through the ASUS UAE eShop. The ASUS Zenbook 14 is available in the UAE through the ASUS UAE eShop, with selected configurations starting at AED 3,499 and promotional savings of up to AED 1,000. Customers can view Snapdragon X, AMD and Intel-powered configurations and current offers on the ASUS UAE eShop.