NTT, Inc. and McLaren Racing have announced a multi-year NTT McLaren partnership. NTT is headquartered in Chiyoda-ku, Tokyo, while McLaren Racing is headquartered in the United Kingdom.

Under the agreement, NTT will become an Official Partner of the McLaren Mastercard Formula 1 Team. The partnership begins with the 2027 season and continues beyond it.

The deal builds on a long relationship between McLaren Racing and the NTT Group. Earlier collaborations involved NTT Communications, now NTT DOCOMO BUSINESS, and McLaren’s Formula 1 Team. NTT DATA also worked with the Arrow McLaren IndyCar Team.

This new phase brings together NTT’s technology expertise and McLaren’s drive for innovation and high performance in Formula 1.

NTT will support the team in its goal to become the most AI-fluent team on the grid. AI security governance will sit at the core of this effort. NTT will help support the shared ambition of responsible and innovative AI adoption.

This includes supporting the framework used to help regulate security risks from the use of AI. The function is becoming more important as the technology evolves.

The NTT McLaren partnership will also show how NTT’s technology and expertise can support McLaren on and off the track. Through an enhanced global engagement programme, NTT will bring clients and fans closer to the partnership and the world of Formula 1.

Zak Brown, CEO of McLaren Racing, said: “We have a long-standing relationship with NTT and are excited to welcome them as an Official Partner of the McLaren Mastercard Formula 1 Team, to build on the success we’ve had to date. AI has enormous potential across our sport and our business, and NTT’s expertise will support us in adopting new technologies in a responsible and secure way.”

Akira Shimada, President and CEO of NTT, also commented on the announcement. He said: “We are delighted to announce this new partnership with McLaren Racing, building on our strong and trusted relationship over many years. Formula 1 is a global stage where the world’s brightest minds come together to continuously push the limits of what is possible. McLaren Racing, which has achieved outstanding results through its investment in people and technology, and NTT, which has continued to transform itself while addressing societal challenges, share much in common. Since 2019, NTT has contributed to the growth of motorsport through its title sponsorship of the NTT INDYCAR SERIES. This new partnership builds on that experience, and together with McLaren Racing, we will further accelerate NTT’s global business.”

In summary, the NTT McLaren partnership links NTT’s technology expertise with McLaren’s Formula 1 operations from 2027. It places responsible AI adoption and AI security governance at the center of the relationship.

Related post

View all