Mindware launches Azure ISV Hub Program

Mindware, the Value-Added Distributor (VAD) in the Middle East and Africa, announced the launch of its ‘Azure ISV Hub Program’, building on its status as a Microsoft Gold partner.

The initiative provides a go-to-market strategy and a pool of other benefits to independent software vendors (ISVs), including young start-ups and any enterprise with a unique intellectual property, when their solutions are powered by Microsoft Azure. To mark the occasion, Mindware has created an immersive, educational video that delves deeper into the program.

Speaking on the occasion of the launch, Mr. Silmi Khanfir, Director of Cloud & XaaS at Mindware commented, “The intention of the Hub Program is to help purpose-driven ISVs or as we call them, technology partners, save time and money, become more agile and grow their business. The focus is on identifying and distinguishing individual partner needs and providing strategic support in sales, technical and business enablement. By hosting their apps on the Azure marketplace, ISVs get the widest reach and have access to the entire ecosystem of Microsoft partners and end-customers. In addition, if the solutions attain the ‘IP Co-Sell’ status, then Microsoft raises visibility of the solution within its established ecosystem of sellers and encourages collaborative co-selling in order to extend reach, expand deals and accelerate customer wins.” 

Azure’s global infrastructure now includes more than 60 regions and is rapidly expanding. It has a large number of security and privacy certifications, as well as more than 90 compliance offerings. Azure is one of the most trusted cloud Platforms, with 3,500 security experts monitoring data and a billion dollars spent on security alone each year.

ISVs interested in starting their journey can register their interest on Mindware’s portal https://onlinemindware.net/microsoft-isv/ and get ready insights from the company’s video explaining about complimentary starter benefits of upto US$ 45,000. 

“Scaling their unique IP from business idea to local-dominance, and then, to global footprint requires ISVs to have a technology partnership that supports them throughout the journey. Through the hub program, we enable our technology partners to take the first step to leveraging the cloud as the hypergrowth engine for their IP, and then help them graduate from each step to the next on their roadmap to success,” concluded Mr. Khanfir. 

The educational video about the program can be viewed here – https://www.youtube.com/watch?v=wRqq9TAvPAI