Aruba to display cloud-native approach at Gitex 2022, says Jacob Chacko

An interview with Jacob Chacko, Regional Director – Middle East, Saudi Arabia & South Africa at Aruba, a Hewlett Packard Enterprise company, about Aruba’s participation in Gitex.

TECHx: What products and solutions will you be showcasing at Gitex Global 2022?

Jacob: Aruba will be participating at GITEX Global 2022 for the 13^th year. We will showcase our company’s cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data center, and remote worker environments covering all aspects of wired, wireless LAN, and wide area networking (WAN). 

Trade visitors will learn about Aruba’s latest technologies addressing the digital transformation needs of regional enterprises including:

• Wi-Fi 6E and cloud-managed networking: Learn how to enable simplified connectivity at scale
• SD-WAN & SASE: See how to deliver best-in-class application performance and securely connect anyone and anything at edge locations
• Aruba User Experience Insight: Understand how to create more user-centric networks
• Network-as-a-Service (NaaS): Discover your options when it comes to NaaS and easing provisioning, operation, and technology migrations

An area of focus for the company at GITEX will be on showcasing the company’s Wi-Fi 6E solution capabilities. Aruba launched the industry’s first enterprise-grade Wi-Fi 6E solution last year. The technology allows enterprises to benefit from the allocation of unlicensed spectrum in the 6 GHz band and deliver much greater Wi-Fi capacity at greater speeds than ever before. Wi-Fi will have more than double the capacity to deliver greater performance, lower latency, and faster data rates in support of high-bandwidth applications and new use cases like high-definition video and augmented reality/virtual reality.

We are also keen to discuss the company’s comprehensive Network-as-a-Service (NaaS) capabilities to help enterprises manage and reduce long-term capital expenses and flex when business needs change. Through a cloud-like consumption model, NaaS from Aruba allows organizations to consume and optionally outsource the full lifecycle of their enterprise network deployment, with all hardware, software, licenses, and services delivered in a versatile consumption or subscription-based offering.

TECHx: What do you hope to achieve from your participation at the event this year?

Jacob: GITEX, with its position as the Middle East’s largest tech exhibition and networking platform, is the perfect venue for us to showcase our technology in simple, yet innovative ways. Our solutions address the specific needs and imperatives of different industries and create value through transformed customer experiences and accelerated financial outcomes. We constantly strive to build loyalty among our customers as well as channel partners (including distributors), and events like GITEX go a long way in helping us do that.

TECHx: What will be your theme of participation at GITEX?

Jacob: Aruba will be exhibiting under the theme ‘Making connections, anywhere’ – creating the connections that power businesses and the world.

TECHx: Where can trade visitors find you at GITEX?

Jacob: We invite trade visitors to our stand number H7-A1 at GITEX.