Foodics and Paymob partner to transform F&B in Egypt

Foodics, the MENA restaurant management solution, and Paymob, the MENAP financial services enabler, announced a partnership agreement in collaboration with Banque Misr, the acquiring bank, to empower Egypt’s food and beverage sector to thrive in the digital economy, in line with the country’s Vision 2030.

The collaboration will combine Foodics’ restaurant management system (RMS) with Paymob’s point of sale (POS) devices to create a unified end-to-end solution for restaurant operators and their customers. This is the first backend wireless API integration of its kind for Egypt’s F&B sector. The collaboration will allow Foodics restaurants to accept all types of card payments by utilizing Paymob’s POS devices. In addition, the integration addresses two major pain points for restaurants by automating reconciliation and checkout processes to provide faster order processing and error-free, frictionless checkout experiences.

Belal Zahran, Country Manager, Egypt, at Foodics commented, “Tech enablement and the digital economy are critical factors for the acceleration of the F&B industry’s growth. By bringing Foodics and Paymob together, two regional technology powerhouses, this will serve to modernize the F&B sector in Egypt and advance the shift to cashless payments, fueling both growth and digital transformation.”   

Foodics is a pioneer in restaurant management solutions for regional F&Bs, making it one of the most promising MENA SaaS companies. The mission of the company is to provide restaurant and merchant owners with a comprehensive cloud-based POS system to enhance their operations. FOODICS serves every segment of the food and beverage industry, including traditional dine-in restaurants, cafés, quick service restaurants, bakeries, food trucks, cloud kitchens, and non-food micro-retailers.

Paymob’s real-time payments dashboard, which provides restaurant operators with visibility into their financial data, is a key feature of the integration with Foodics. This service helps restaurants manage and grow their businesses by streamlining payment operations. Egypt currently has hundreds of thousands of restaurants, the vast majority of which are homegrown.

“Our partnership with Foodics creates an innovative ecosystem that serves to drive growth of the F&B market in Egypt. By integrating our products into one bundled solution, we play a central role in empowering restaurant operators across the country to increase efficiency and accelerate their adoption of digital payments acceptance while ultimately growing their sales volumes,” commented Gillan Shaaban, CCO of Paymob. 

Paymob has the most comprehensive payments infrastructure in MENAP, with over 40 digital payment acceptance methods available online and in-store. Paymob controls 87% of the mobile wallet processed volume market in Egypt and has 18 million users on its infrastructure railways. Paymob is dedicated to making the process of growing any size business in the digital economy simple, seamless, and agile, while also providing best-in-class products and frictionless customer experiences to its network of over 150,000 merchants.