Salam teams up with Oracle to expedite 5G innovation in Middle East

Salam, previously recognized as the Integrated Telecom Company, has partnered with Oracle to drive forward 5G innovation across the Middle East.

Renowned as the fastest-growing and most innovative telecommunications brand in Saudi Arabia, Salam, a part of the Mawarid Media & Communications Group (MMCG) and Mawarid Holding Company, will leverage Oracle Communications’ unified operations and monetization solutions to swiftly introduce distinctive services to both its consumer and enterprise clients.

Ahmed Al-Anqari, CEO of Salam, expressed, “Our goal at Salam is to provide customer-centric offerings that contribute to the establishment of a digital society in alignment with Saudi Arabia’s Vision 2030 digital transformation aspirations. Through our partnership with Oracle, we have a forward-looking digital strategy that expedites our entry into the 5G market and other digital services. This approach, with its integrated modular structure, bypasses the challenges of intricate integrations and excessive customizations, allowing us to efficiently launch, manage, and monetize novel services in response to market demands while ensuring an exceptional customer experience.”

Having emerged in 2005, Salam has swiftly become a key player in the country’s endeavors to modernize its communication landscape. Oracle’s cutting-edge technologies will furnish Salam with a contemporary tech infrastructure to reinforce and expand its digital capabilities, thus hastening the introduction of an array of services.

Aligned with a clear technology strategy and business vision, Salam will embrace Oracle Cloud Scale Monetization, Oracle Unified Operations, and Oracle CRM Sales to replace its legacy systems with an all-encompassing modern stack. These solutions will empower Salam to offer distinctive promotional bundles tailored to diverse customer segments. Through automated orchestration, Salam will streamline the process of generating revenue from both existing and novel digital services, including 5G-enabled streaming, AR/VR gaming, and IoT-connected devices.

Salam’s choice of Oracle stems from the latter’s profound industry expertise, extensive suite of communication applications, and a track record of success in intricate telecom transformation projects.

Jason Rutherford, Senior Vice President and General Manager at Oracle Communications, Applications, stated, “As Salam advances on its remarkable transformation journey, the availability of robust next-gen applications that enhance business efficiency and fuel growth opportunities is crucial. Salam has cemented its reputation on innovation, elevating traditional telecommunications offerings by introducing a distinctive, experience-centric presence in the market. We are honored to be the chosen technology partner, enabling their vision to foster a more digitally inclined society within the Kingdom.”