du Partners with Cyberspace to Transform Business Management with Tairra

du, the leading telecom and digital services provider in the UAE, has announced an exclusive partnership
with Emirati firm Cyberspace Technologies to introduce Tairra, an innovative business management
platform designed to streamline business operations and enhance team collaboration. The partnership,
formalized by Fahad Al Hassawi, CEO of du, and Abdulla Khalifa Al Shaer Al Mansoori, Managing
Partner at Cyberspace Technologies, aims to optimize workflow, boost productivity, and improve
coordination for businesses of all sizes.

Tairra offers an all-in-one platform for businesses, consolidating essential tools into a single, easy-to-use
interface. The platform includes features for efficient project management, client relationship
management, dynamic team collaboration, and gamified loyalty programs, all accessible through a user-
friendly administrative dashboard. With Tairra, businesses can seamlessly manage operations, improve
communication, and enhance overall productivity.

Fahad Al Hassawi, CEO of du, expressed excitement about the partnership, stating, “We are thrilled to
announce our collaboration with Tairra, marking a significant step in transforming the business
management landscape in the UAE. By integrating Tairra’s comprehensive suite into our services, we are
providing businesses with a powerful tool that will not only enhance operational efficiency but also elevate the overall customer experience.”

Tairra’s platform is designed to meet the evolving needs of modern businesses, offering flexibility in
hosting options, whether on the cloud or on-premises. Data security and compliance are prioritized,
ensuring businesses can operate with confidence. The platform’s automation capabilities further
streamline workflows, improving productivity and coordination among teams.

Abdulla Khalifa Al Shaer Al Mansoori, Managing Partner at Cyberspace Technologies, highlighted the
platform’s ability to adapt to today’s fast-paced business environment, saying, “Tairra was built to support
business growth and foster better teamwork. This collaboration with du aligns with our mission to innovate and deliver solutions that enhance how teams interact and work together.”

This partnership between du and Cyberspace Technologies marks a significant step toward reshaping
business management in the UAE, empowering organizations to thrive with the tools they need to
succeed in a competitive, rapidly changing market.