Alibaba Unveils Marco-MT: AI Translation for E-Commerce

Alibaba International Digital Commerce Group (“Alibaba International”) has unveiled Marco-MT, a state-of-the-art translation tool aimed at eliminating language barriers and enhancing e-commerce communication. Powered by Alibaba’s innovative large language model (LLM), Marco-MT delivers precise and context-aware translations, improving product descriptions, live chat interactions, and document translations.

Superior Performance in Translation Benchmarking

Marco-MT has surpassed leading AI translation tools, including Google Translate, DeepL, and GPT-4, in a recent benchmarking evaluation by FLORES, a renowned translation evaluation framework. Marco-MT achieved an impressive BLEU score of 47.70, outshining its competitors in both English-to-other languages and other-languages-to-English translations.

FLORES Benchmark BLEU Scores:

– Marco-MT: 47.70

– Google Translate: 43.53

– DeepL Translate: 42.90

– GPT-4: 39.52

In side-by-side translation tests, Marco-MT consistently outperformed others, delivering accurate and contextually rich translations.

Enhanced E-Commerce Integration

Marco-MT seamlessly integrates into e-commerce platforms, offering automated translation services for merchants and customers. The tool efficiently localizes product information—such as titles and descriptions—ensuring accurate communication and reaching a broader, multilingual audience.

For example, while other tools misinterpret the Chinese term “秒杀” (flash sale) as “quickly kill your enemy” in Spanish, Marco-MT translates it correctly as “Oferta flash.” In live-chat scenarios with mixed languages, Marco-MT ensures every message is translated accurately, enhancing real-time communication between buyers and sellers.

Achieving Excellence in Translation

Marco-MT’s success stems from Alibaba International’s vast experience in global e-commerce and a rich dataset of billions of e-commerce entries. The tool uses sophisticated techniques like advanced language identification, quality evaluations, and multilingual mixtures of experts (MOE), enabling it to excel across different languages while maintaining performance in dominant ones.

Further optimization strategies, such as model quantization and multi-model reduction, help reduce service costs, making Marco-MT a cost-effective solution for businesses.

Real-World Benefits for Users

Marco-MT has already seen widespread commercial use, demonstrating its power in cross-border e-commerce. Its high-quality, contextually relevant translations cater to a range of styles, making it a versatile tool for both individuals and businesses. Users can try Marco-MT online through Aidge’s website.

The demand for AI tools like Marco-MT among merchants is soaring, with over 100 million daily AI calls, underscoring the growing reliance on AI to drive e-commerce growth. This trend is setting new standards for business operations, paving the way for more efficient customer engagement across the industry.

With its cutting-edge technology, Marco-MT is reshaping the e-commerce landscape, offering businesses a competitive edge in a rapidly expanding global market.