NMK InterActiVe 2024 Boosts AV Innovation in Riyadh

Saudi Arabia’s professional audiovisual (AV) market is projected to grow at a CAGR of over 7% by 2026, driven by Vision 2030 initiatives and increased investments in entertainment, education, and smart city projects. NMK Electronics, a Midwich Group company, capitalized on this growth by hosting its flagship networking event, NMK InterActiVe 2024, at the Opal Ballroom, Mövenpick Riyadh.

The event gathered more than 400 industry professionals, showcasing cutting-edge AV technologies, fostering partnerships, and celebrating innovation. Stephen Fenby, Group Managing Director of Midwich, highlighted the Kingdom’s potential, stating, “Saudi Arabia represents one of the most dynamic AV markets globally. NMK’s ongoing commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”

The UAE and Saudi Arabia are increasingly interconnected in the AV industry, driven by shared investments in smart cities, education, and entertainment. Saudi Arabia’s Vision 2030 aims to transform the Kingdom into a global hub for technology and innovation, while the UAE’s leadership in infrastructure and smart cities drives demand for innovative AV solutions. NMK Electronics, with its strong presence in the UAE and expanding Riyadh office, is well-positioned to meet the region’s growing needs.

NMK InterActiVe 2024 attracted global brands like Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm. Attendees explored technologies such as Shure’s Axient Digital PSM, a wireless monitoring system designed to enhance live audio production, and Epson’s 4K projector, ideal for entertainment and education. Arthur Holm’s Dynamic 3 also stood out, offering advanced solutions for professional AV environments.

The event also announced the opening of NMK’s new Experience Center in Riyadh, reinforcing the company’s commitment to supporting Saudi Arabia’s AV growth. The evening featured immersive sound and light experiences powered by L-Acoustics L-ISA, synchronized PixMob light wristbands, and captivating local music performances.

NMK Electronics celebrated its partnerships by recognizing clients for outstanding projects, further strengthening its role as a key distributor in the region. Alex Kemanes, Regional Director of NMK Middle East, said, “NMK InterActiVe highlights our role as a trusted partner in Saudi Arabia’s AV industry. By connecting global brands with local opportunities, we aim to deliver impactful solutions that align with the Kingdom’s ambitious vision.”

NMK InterActiVe 2024 showcased the company’s dedication to advancing Saudi Arabia’s AV industry, supporting the Kingdom’s Vision 2030 goals, and fostering regional innovation and collaboration.