Al-Nassr Club Company has announced a strategic collaboration with Hewlett Packard Enterprise (HPE) to digitally transform its operations. The move supports the football club’s ambition to enhance its infrastructure and fan experience.

The project is powered by HPE Aruba Networking. It covers Al-Nassr’s stadium, training grounds, medical and media facilities, and fan engagement platforms.

Al-Nassr is one of Saudi Arabia’s leading football clubs. Over the past few years, it has become the most-followed Saudi team internationally. More than 60 million fans watch their games worldwide.

The club reported that the transformation includes building a digital sports campus. This creates a wireless-first environment, supporting fans both inside and outside the stadium.

Faisal Khan, director of IT at Al-Nassr, revealed that on quiet days, the network sees 300–400 users. On match days, that number jumps to over 10,000.

• The club films content throughout the week across departments.
• It plans to provide more behind-the-scenes access and exclusive footage.

The deployed solution combines multiple HPE Aruba technologies. These include:

• HPE Aruba Networking Central
• HPE Aruba Networking CX switches
• HPE Aruba Networking EdgeConnect SD-WAN
• HPE Aruba Networking Wi-Fi 7 access points

This infrastructure enables Al-Nassr’s IT team to manage fan engagement points efficiently. It also secures player biometric data and extends connectivity across the sports campus.

Currently, Al-Nassr manages connectivity for 20 buildings, including warehouses and retail outlets. With expansion underway, more stores and branch offices are expected.

By leveraging HPE Aruba Networking EdgeConnect SD-WAN, the club uses multiple connections to ensure high availability and performance. This is critical for applications like live video streaming of matches.

Jamil Ahmad, Country Business Lead for Saudi Arabia at HPE Aruba Networking, stated that the new infrastructure unifies operations and supports content generation. It also simplifies deployment of game-changing IoT technologies.

The club’s new capabilities allow fans to stream live games, interviews, and exclusive content from anywhere in the world including on smartphones within the stadium.

This partnership marks a key milestone in Al-Nassr’s digital journey, driven by HPE Aruba Networking.

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