PNY Technologies has announced a strategic restructuring of its operations in the Middle East and Africa (MEA). The move aims to support continued growth across its consumer and professional product lines.

As part of this transition, PNY Technologies is establishing two dedicated business divisions.

• The Channel Division will be led by Talus Arukalil. It will focus on strengthening distribution channels for NVIDIA graphics products, including NVIDIA GeForce and NVIDIA RTX Pro. It will also manage retail storage solutions such as SSDs, DRAM, flash cards, and USB drives.
• The Compute Division will be managed by Muhannad Hammad. This unit will concentrate on business development for AI infrastructure and professional services. It aligns with rising demand for NVIDIA-powered computing solutions in the region.

PNY Technologies reported that this reorganization follows the recent opening of a new regional office in Saudi Arabia. The office is intended to reinforce the company’s long-term presence in the MEA market.

In addition, PNY Technologies has appointed dedicated Key Account Managers to enhance local support and regional coverage:

• Gader Muhsen will cover North Africa
• Saqer Alanazi will handle Saudi Arabia
• Kagiso Diteko will manage East and Southern Africa

Furthermore, the company revealed the appointment of Ahmed Gamal as Business Development Manager, AI Solutions. He will be based in Dubai, UAE. PNY Technologies stated that his role is designed to strengthen delivery of AI solutions and support for strategic partners in the region.

Through this restructuring, PNY Technologies aims to enhance focus on both channel growth and AI business development while improving customer engagement across MEA.

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