AD Ports Group: Digitalisation Boosts Smart Port Operations

AD Ports Group has unveiled a white paper titled “Digitalisation for Enhanced Efficiency: Leveraging Data for Smart Ports,” offering valuable insights into the digital transformation of the maritime sector and its pivotal role in boosting global trade efficiency.

The white paper provides an in-depth analysis of how digital technologies are revolutionizing port operations, emphasizing strategic approaches to utilizing data for greater operational efficiency, sustainability, and competitiveness. It explores the challenges and successes of digitalisation across global ports, with a focus on Asia, Africa, and South America—regions that have seen significant advancements in port technology.

The paper highlights the impact of deploying cutting-edge technologies and data-driven strategies in reshaping traditional port operations to meet modern demands. Key insights include the role of IoT, AI, and blockchain technologies in the evolution of traditional ports into smart ports.

Dr. Noura Al Dhaheri, CEO of Digital Cluster and Maqta Gateway at AD Ports Group, stated, “When applied to ports, big data and digital-twin technology is set to transform a wide range of operations. This technology can store different streams of information from ports, logistics, sensors, and positioning networks; and process that information in real time, which allows ports to create multidimensional models that help optimize port supply chains, reducing delays and congestion at the facilities and increasing the efficiency of the different stakeholders involved.”

AD Ports Group also presented a case study showcasing the tangible benefits of digital solutions across its network, including improved efficiency and reduced operational costs. Captain Ammar Mubarak Al Shaiba, CEO of Maritime and Shipping Cluster at AD Ports Group, added, “Digitalisation increases productivity in port management and operations, allowing us to be more competitive. Port customers and stakeholders value transparency, reliability, and operational efficiency—all of which are driven by digitalisation.”

The white paper also addresses common obstacles, such as software incompatibility, cybersecurity risks, and industry resistance to change. It includes an analysis of new regulations, such as the mandatory implementation of Maritime Single Windows (MSWs) in early 2024, and their impact on global port operations.