Alexa Enhances Ramadan Experience with Localized Features

Amazon Alexa is enhancing Ramadan experiences for customers in the UAE by offering localized features tailored for the Holy Month. From accessing iftar recipes to listening to favorite Quran recitations, Alexa aims to facilitate daily spiritual practices during this special time of the year.

Among UAE and KSA users, Alexa’s spirituality features, including Quran recitations, have been widely embraced, with Surat Al Baqara being the most requested surah in 2023, and Maher Al Muaiqly as the most sought-after qari. In 2024, Amazon Alexa remains dedicated to catering to hyper-local customer interests and traditions during Ramadan.

The recent release of the Echo Show 5 (3rd Generation) in KSA and UAE further enhances the Ramadan experience, featuring a 5.5” HD display for Quran recitations and recipe guidance, along with smart home device management capabilities.

Here are five key ways Alexa can assist customers during Ramadan:

1. Establish Daily Routines: Alexa helps in setting up recurring routines for suhoor and morning prayer times, including adjusting household settings and providing Quran recitations.

2. ‘Deed of the Day’ and Daily Dua’a: Customers can receive daily suggestions for acts of kindness and access daily dua’a, along with thematic spirituality stories.

3. Listen to Favorite Qari: Alexa facilitates listening to preferred Quran recitations, with the option to read along on Echo Show screens. Customers can also tune into local stations and live-stream Ramadan programs.

4. Iftar Meal Recipes: Accessing a variety of iftar meal recipes is made simple through voice commands, with walk-through guides available on Echo Show devices.

5. Family Bonding Activities: Alexa offers fun activities like Fawazeer Ramadan, engaging families and strengthening bonds through riddles and interactive features.

In addition to these features, Amazon.ae presents Ramadan discounts on Echo and Kindle devices, with discounts of up to 48%. Customers can also enjoy discounted prices on Alexa-enabled Ring cameras until March 14th, providing peace of mind while away visiting family.