ASUS has announced it will exhibit a wide range of AI-powered devices at the 45th edition of GITEX GLOBAL. The event will take place from October 13–17, 2025, at the Dubai World Trade Centre. Under the theme “Ubiquitous AI. Incredible Possibilities,” ASUS AI revealed a comprehensive portfolio designed to accelerate digital transformation through AI, cloud, and education technologies.

The company reported that its AI portfolio spans infrastructure, workspaces, edge, and mobile solutions. Visitors will get a firsthand look at how intelligent technology is reshaping industries. From accelerating productivity to enabling new ways of working, learning, and collaborating, ASUS aims to empower organizations of all sizes with purpose-built innovation.

Tolga Özdil, Regional SYS Commercial Director, META, ASUS, said, “With our partner Intel, ASUS is driving smarter and sustainable innovation to meet the region’s evolving needs. GITEX GLOBAL is an opportunity to showcase our latest advancements and strengthen customer relationships.”

ASUS will present devices for business and education. This includes the B5405 with ergonomic design, the P5405 with a 47 TOPS NPU for AI tasks, and the B9403, weighing less than 1 kg with all-day battery life. ExpertBook Copilot PCs are built with MIL-SPEC magnesium-lithium alloy chassis for extreme durability.

Additionally, ASUS will showcase the Chromebook CX5403 Plus, CR1204, and Windows BR1204 laptops for students. The CX1405 Chromebook Plus features 12 months of Google One AI Premium and uses 30% recycled plastic. The P470 and P440 All-in-One PCs are engineered for durability and easy serviceability. ASUS will also demo AI ExpertMeet, an intelligent collaboration solution to simplify business interactions.

Visitors can explore ASUS’s AI infrastructure solutions, including the AI POD with NVIDIA GB300, HGX servers, and Ascent GX10 powered by NVIDIA GB10 Grace Blackwell Superchip. Workspace AI devices such as the NUC 15 Pro, NUC 14 Pro AI, and ROG NUC 2025 mini PCs are designed for compact and powerful enterprise computing. Edge AI systems PE6000G, PE2100N, and embedded computer PE2200U support smart city solutions like autonomous driving, fleet management, and intelligent buildings.

The company highlighted four key pillars of its commercial portfolio: AI-first design for smarter workflows, cloud-ready devices for seamless enterprise integration, sustainable innovation through energy-efficient engineering, and education-focused technology for modern classrooms. Hands-on demos will showcase easy-to-service product designs and reinforced durability.

Senic Chiu, Regional Director, Middle East and Africa, ASUS, said, “We are excited to demonstrate our latest AI innovations at GITEX. The event is a platform to show how our technologies can transform industries and enhance daily life.”

ASUS continues to advance partnerships, including collaboration with NVIDIA through the Enterprise AI Factory, which provides AI-ready racks and AI POD designs for large language models (LLM) and immersive workloads.

Visitors can experience ASUS’s latest innovations at Hall 2, Stand C70.

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