DSES honors Eros Group for excellence in customer service


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The Dubai Service Excellence Scheme (DSES) honored Eros Group in recognition of its excellence in customer service under its specialized retail sector. This is the third time the Group has received such an honorable award.

Eros Group is an organization specializing in the distribution and retail of consumer electronics, mobility, IT, Home Appliance, and convergence products. The Group benefits from its base in the UAE which is strategically positioned at the crossroads of Asia, Africa and Europe with a serving ability to over two billion people, through a complex channel mix of Power Retailers, Independent Retailers, Souq Markets, Re-Exporters, System Integrators, Architects, Consultants and experts.

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The DSES honor is aimed at promoting excellence in customer service standard in private sector and recognize businesses that offer excellent service for their customers. The award is designed particularly to gain customer’s confidence and to make the experience of “Shopping in Dubai” a pleasurable one. This scheme binds all participating businesses to a common code of business ethics and core criteria for customer service excellence. Most recently, and more importantly, the Awards have been instrumental in enabling businesses to adopt to disruptive changes and sustain growth post COVID.

Upon receiving the DSES award, Mr. Deepak Babani, Executive Vice Chairman of Eros Group commented, “We are thrilled and extremely honored to be awarded with this highly respected recognition. Our brand philosophy is that the ‘Customer comes first’; this award is a testament to that and shows our ongoing commitment in servicing our customers to the best of standards.”

“The mystery shoppers of DED visit our stores quarterly and rate them according to several excellence parameters where Eros achieved an average score of over 95% among its outlets in Dubai,” he added.

Eros Group is today standing tall as an organization and is growing in revenues year on year with, 17 retail stores across UAE,14+ world-class brands in its distribution portfolio, and industry recognized awards. Eros Group is one of the leading players in consumer electronics, telecom, and allied multi-products in the Middle East.

Mr. Ahmad Badri, Directorof Eros Group said, “The award reinforces our confidence and brand promise to continue to lead the way in customer service excellence. This tribute goes to the entire EROS team as collectively, we all continue to gain insights and develop methods which ensures that our customers always have a positive experience whilst shopping with us.”