e& UAE, the flagship telecom arm of e&, has announced the launch of a new digital safety solution called “Parental Control.” The service aims to improve online safety for children across the UAE.

The Parental Control solution offers a comprehensive set of features. It allows parents to filter content, control internet access, and set screen time limits. These tools create a safer and more controlled digital environment for children.

Khaled ElKhouly, Chief Consumer Officer at e& UAE, stated that children are more connected than ever. He emphasized the importance of tools that help parents guide and protect their children online.

A 2024 study by the UAE Cyber Security Council and Kaspersky Labs revealed key insights:

• 97% of children in the UAE regularly use gadgets.
• 48% of children aged 11–14 have been contacted by strangers online.

The study also showed that children primarily watch videos and play games, while a significant portion use the internet for educational purposes.

The Parental Control solution includes features such as:

• One-click app blocking
• Content filtering to restrict access to harmful sites
• Protection from phishing, scams, and malicious downloads
• Screen time controls to promote healthy digital habits

e& UAE has made the solution available to postpaid, prepaid, and eLife customers. It is priced at AED 30 per month, with a free trial during the first month.

Two packages are offered:

• “Parental Control Mobile” for managing devices on the go, covering up to 10 devices
• “Parental Control Home” for unlimited device protection over home Wi-Fi

These services are also free with selected Samsung devices and Kids SIM cards.

e& UAE confirmed that the service works across both iOS and Android. It does not require a SIM card and supports both Wi-Fi and mobile networks.

The company reported that this launch reinforces its commitment to digital safety and family-friendly connectivity in the UAE.

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